Retailers have started to realize the significance of omnichannel transformation as the current market scenario requires them to reach the customers through multiple touch points. From store to the screen, the experience needs to be totally seamless to get a business its fair share of customers. An effective omnichannel retail management solution unleashes the power of IT to transform the retail operating model and opens up new opportunities for the retailer.

Your Challenges

Success in the omnichannel domain can be an elusive dream for many retailers because it requires them to achieve the fine balance between online and offline selling channels. The real challenge lies in the need to translate big data into major business decisions so that the seller is able to deliver a seamless experience to customers shopping online or offline. Here are some challenges you are likely to come across:

  • Absence of an integrated view of customers across all the selling channels
  • Lack of integration between inventory and order management across disparate channels
  • Mismatched metrics and incentives on different channels, such as varied prices/offers on online/mobile and retail stores
  • Challenge related to aligning the store systems with the omnichannel strategy
  • Difficulty in managing the huge volumes of data in the expanding landscape
  • Inability of the existing IT system to incorporate customer insight across the various channels

To overcome these challenges, there is a need to identify the right omnichannel strategy based on the shoppers, competitors and physical and digital assets of a business. An omnichannel retail management solution has to be devised with an optimal mix of in-store, mobile, CRM, and digital marketing capabilities.

Our Solution

Magento India partners with you to leverage innovative technologies so that you can integrate disparate selling channels to deliver the best shopping experiences across them all. With our omnichannel retail management solution, we transform customer interactions for your business to take it to the next level. Here are the highlights of Magento India's omnichannel retail solutions:

Omnichannel
  • Single view for tracking the customer behavior across the various sales channels
  • Cross-channel integration to facilitates a seamless experience across all touch points
  • E-commerce re-platforming to empower the business with digital commerce capabilities
  • Optimal digital marketing and CRM investment to boost traffic and enhance customer engagement
  • Advanced analytics to get better insight into customer behavior across different channels
  • Implementation of a robust IT strategy to reduce complexities and ease the transactions

Get in touch with us to find out more about the powerful omnichannel retail management solution.

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