21st April 2015 marks an eventful day for the fortunate websites that are mobile-friendly. Mobile- friendly sites are the ones which have the capability to re-size to all screen sizes and possess simple navigation and larger text. As mobile users are increasing at an unprecedented rate, Google took the cue and tuned its algorithm to favor mobile-friendly sites and rank them on the higher side of search results. “Mobilegeddon” is the term colloquially used to stamp this revolutionary step.
This monster movement favors the consumers to obtain high-quality search results optimized for their respective devices. Google had announced the considerable criteria for the websites to be mobile-friendly during February in the same year and warned about the impact of non-compliance on search rankings. Of course, it had started labeling the ones that were optimized for mobile usage as “mobile friendly” since the previous year. According to this latest algorithm, several websites are prone to become outdated or lose ranking. This change is likely to bury even many of the renowned ones that do not demonstrate mobile presence; however, their presence on desktop or tablet remains unaltered. On the other hand, it boosts those that are mobile-friendly.
The marketing company also released a list of some colossal brands that may lose their ranking. Many smaller businesses may not own a responsive website owing to expenditure or limited knowledge of mobile presence. The only solution offered for them is to go responsive. Google has offered tips to small-scale businesses through its blog, providing a picture of their websites on mobile search. Besides, it has provided Google’s mobile-friendly test tool to identify the influenced websites.
It is time for website proprietors to go mobile-friendly to create increased traffic or else they are likely to get buried. At Magento India, we are a renowned Magento development agency that creates high-performance, mobile-responsive websites for the client. We also bring responsiveness to the existing websites to ensure that they retain their search rankings.