The new decade marks a new beginning for e-commerce businesses, with the competition growing bigger than ever. You cannot imagine capturing the customer’s attention unless you have something exceptional to offer. And it is not just about the products and services, it is about the experience as a whole! So the look and feel of your e-commerce store can make all the difference. To start with, you need to choose the right development platform for your store and Magento is surely one of the best. Whether you want to invest in a Magento store from scratch or want to revamp an existing Magento website design for the New Year, you need to find a formula that works. Here are some strategies that you can rely on for boosting your store in 2020.
Start By Creating Buyer Personas
Even before you start strategizing for sales growth, you need to understand your target buyers. Essentially, building buyer personas are all about establishing their demographics, needs, expectations, pain points. Even if you have been in business for some time, you should begin the New Year by looking at your customers with a new perspective. A clear image of the customer (existing and prospective) makes you capable of creating better strategies for sales growth for your Magento store.
Ensure That Your Store Runs On The Latest Version
Operating through a store that runs on the latest platform version is the key to success. If you are planning to start up this year, investing in Magento 2 development is the best decision. Not only does this version give you access to the latest features but it also ensures that you get support ahead. This is because the End Of Life for Magento 1 is slated to happen by the mid of this year. In case, you already have a flourishing store running on the previous version, do have a migration plan in place.
Invest in a Superlative Design
To make a big impact in 2020 and beyond, you need to excel on the visual front. The design of your Magento store matters the most in this context. Invest in a home page that has an amazing story to narrate, with a perfect blend of content and design. Ensure the use of compelling images and videos along with engaging narratives. The CTA buttons should be placed contextually to make the userland from page to page until the completion of their shopping journey. Replicate the same mindset on the entire website.
Provide Simple And Intuitive Navigation
An appealing design is just one aspect of a successful Magento store. You need to pay attention to the ease of navigation as well. Unless the store offers a simple and intuitive interface, don’t forget the visitor to stay and convert. Since e-commerce stores usually have huge catalogs with multiple products, providing easy search and filter options should be the prime motive. Also, enable easy switch between pages that take the visitor to checkout.
Simplify The Checkout Process
Another aspect that you should absolutely discuss with your Magento development company is to make your checkout process as simple as possible. Any distraction or complication at this stage is fatal because it can waste all the good work and have the visitors abandoning their shopping carts. Reduce the number of clicks during checkout because a greater number of clicks increase the risk of abandonment. Make the process seamless with the promise of glitch-free performance. Reduce the information that the visitor has to enter during checkout and provide them multiple payment options as well.
Responsiveness is The Key
If you want to take your Magento store to the next level in 2020, responsiveness is not a choice. There are diverse benefits of creating a mobile-friendly e-commerce store. It connects you with the massive base of mobile customers and also improves your SERP ranking to enhance your store’s visibility. This means that you get a greater traffic volume which translates into higher conversions and revenues. If you do not want to miss on leads, make sure that you create a responsive store so that it is capable of running smoothly on different devices and screen sizes.
Ace Your Digital Marketing Game
Besides focusing on outstanding design elements, you need to work on your digital marketing game as well. Invest in a comprehensive strategy, from search engine optimization to get your website on top of search rankings, to social media marketing to propel your reach across social media, and pay per click marketing for quick targeting of the audience. The idea is to reach the audience in every possible way you can so that the competitors are not able to poach them.
Prioritize Performance and Security
Performance and security are the aspects that you cannot compromise with if you want your e-commerce store to beat the competition and surge ahead in the New Year. The best bet is to avail of a reliable Magento support service that keeps a constant check on the performance and security of your store and makes sure that any issues are resolved at the earliest. After all, this is a small price to pay considering that it can keep your store running seamlessly and delivering the best experiences to the customers.
Nothing but the best shopping experiences can win the game for your Magento store in 2020 and beyond. Therefore, you must make sure that your store excels at all these fronts so that it renders the best possible experiences to the shoppers. The best approach would be to collaborate with a Magento development agency you can trust for the development of your store from scratch or its migration, upgrade or revamp as the case may be. If you want to hire Magento 2 developers to design top-notch shopping experiences for your e-commerce store, Magento India is a name you can rely on. Share your requirements with us and we will help you tailor a strategy that keeps you a step ahead.
Frequently Asked QuestionsWhat is Magento 1 End Of Life?
Magento has officially announced that they will stop supporting the Magento 1.x platform in June 2020, which is known as Magento End of Life (EOL). For Magento Open Source, they will provide the security patches through this date to ensure that these websites remain secure and compliant.
When is the right time to switch to Magento 2?
The right time to upgrade to Magento 2 is right now because you will no longer get support for your Magento store once the end of life is there. So it is better that you onboard a Magento 2 developer to do it sooner rather than later.
How important it is to keep pace with Magento trends?
The e-commerce market is huge and every business needs to stay ahead of the competition to be visible. Here, it is vital to keep pace with the latest Magento trends if you want to win the game in 2020.
What are the current and upcoming Magento trends?
The current and upcoming trends for Magento stores in 2020 include:
• Customer engagement through personalization
• The exponential growth of B2B e-commerce
• Use of AI, virtual assistants, and chatbots for customer support
• Interactive product visualization
• Custom retail experiences