How Magento 2.3.4 Can Empower Customer Experiences

The beginning of the new decade ushers a new era for the e-commerce domain. While the opportunities will be humongous, you can expect the challenge of growing competition as well. Still, nothing should stop you from making the best of the selling prospects in the online landscape. The quality of shopping experiences that your e-commerce store delivers can make all the difference in this context. Obviously, you need to be extra smart while choosing the right development platform and Magento definitely takes the cake. While the platform offers a range of exceptional functionalities for your online store, consistent improvements really set it apart. The latest Magento upgrade shows the intention to get better and empower merchants more than ever. Let us talk about Magento 2.3.4 that was released a few days ago to kick off the New Year in style.How Magento 2.3.4 Can Empower Customer ExperiencesMagento 2.3.4 in a nutshell!
Before you consider upgrading to the latest version of the platform, there will definitely be a few questions in your mind. Will it enable you to create engaging customer experiences? Will it drive sustainable growth and customer retention? Is it good enough from the security perspective? The good news is that the release brings a lot on the plate for those who have invested in Magento 2 development or plan to do it in the future. From performance enhancement to security upgrades, and more, there is a lot you can expect from it if you aspire to deliver enhanced experiences to your shoppers. In a nutshell, here are a few great things that you can expect from Magento 2.3.4:

• Page Builder enhancements
• PWA Studio 5.0.0
• Compatibility between Page Builder and PWA Studio
• More than 30 security improvements
• Integration of Adobe Stock image galleries
• Enhanced performance
• Live chat support
• Enhanced GraphQL coverage

So there are a lot of things to get excited about this upgrade. However, you would want to know about each of these enhancements in detail before you Hire Magento 2 Developer for availing the upgrade or building from scratch with this version. Let us discuss them in detail.

Page Builder enhancements
Page Builder is an amazing content creation tool that empowers store owners to easily deliver fresh content to the customers. With the latest version upgrade, the tool has been made even better. It gives merchants full control over how they can showcase their products within page content. They can sort products by their position in the category, a list of SKUs, or using various predefined parameters such as name, stock status, price, and more. Then, products can be showcased in static product grids that highlight all items together or in image carousels that present matched products in rotating slides.

Compatibility between Page Builder and PWA Studio
There has been an increasing inclination for developing headless storefronts using Progressive Web App (PWA) Studio during the last year. PWA Studio offers a solid foundation for Magento developers to build and maintain Magento-powered PWAs. With the release of Magento 2.3.4, the content created with the Page Builder extension can be rendered in the Venia reference storefront of PWA Studio. This offers the creative control of Page Builder to every Magento designer who aims to create PWA Studio-based storefronts.

PWA Studio 5.0.0
In addition to the compatibility with Page Builder, the update empowers PWA Studio with new tools that are capable of getting new projects up and running faster. Further, PWA Studio 5.0.0 comes with“Talons” that make it easier to use Venia UI components.

More than 30 security improvements
With the upgrade, Magento brings a range of security improvements such as fixes for cross-site scripting and the vulnerabilities relating to the remote code execution. With this, you can be sure that there is no risk of unauthorized access to critical customer information. Moreover, Magento has suggested proper security management actions such as two-factor authentication, IP whitelisting, VPN and more, rather than just relying on strong passwords. Further, it has brought fixes to core codes with the removal of custom layout updates so that there is no need to eliminate remote code execution.

Integration of Adobe Stock image galleries
A majority of small and mid-sized stores depend on stock imagery rather than producing their own media assets. But the biggest problem is that uploading these assets manually takes a lot of time because they do not have native access to image discovery. Magento 2.3.4 resolves this issue with the integration of Adobe Stock. With this improvement, merchants can now add high-quality media assets to their online stores right from within the Magento admin. This makes it easier to create professional and visually compelling sites with less work.

Enhanced performance
If you have been struggling with performance challenges, this upgrade will resolve them for good. It brings a host of performance improvements that enable merchants to speed up the store to enhance customer experiences. Firstly, there are no longer any redundant non-cached requests to the catalog pages. Additionally, the version introduces a new configuration setting which lets merchants disable the Magento reports module on the go for enhanced performance.

Live Chat Support
Chat support is a great feature for any e-commerce store as it enables efficient management of multiple conversations and interactions with prospects and customers. It can even be used to upsell customers to a different product or recommend products complementary to a previous purchase. With Magento 2.3.4 release, store owners get Dotdigital Engagement Cloud Chat to empower their stores with reliable Live Chat support features. It removes any barriers to sales and delivers exceptional customer service, thus giving your store a head start to generating greater revenues.

Enhanced GraphQL coverage
Aside from performance and security-related enhancements, store owners can provide better shopping experiences with the various improvements in GraphQL. These include better search, easy layered navigation, and improved cart functionalities. Even the guest users can now merge their shopping carts with customer carts in the store. They can initiate and close the order even while using multiple devices on-the-go. Also, merchants can enable category search by name, ID, and/or URL key.

Frequently Asked QuestionsFAQWhat is the latest version of Magento?
The latest version of Magento is Magento 2.3. 4, which was released on January 28, 2020. It brings a range of platform enhancements, substantial security updates, and performance improvements for delivering better customer experiences.

Why should you upgrade to the latest version of Magento?
When a platform comes with a new version, it always offers some new features and improvements over its predecessors. These features extend the website’s functionality on one hand and also improve the customer and admin experience on the other. So running your store on the latest version always makes sense.

How can you upgrade your Magento version?
Upgrading a running Magento store is a complex task because there is much that you need to manage. Since your store will already have a huge database of customers, products, and orders, you cannot risk losing anything. Also, you cannot let the upgrade process hamper the regular performance. It is recommended that you leave Magento upgrade only to expert professionals.

What is the cost of a typical Magento upgrade?
The cost of the Magento upgrade for your online store depends on its size and complexity. Obviously, the larger and more complex it is, the costing will go up and the process will take longer as well. It is best to convey your requirements to your Magento development company and seek the costing right from the start so that you are not taken by surprise.

Conclusion
With so much that you can avail of Magento 2.3.4, it is time to make the move. The best way to do it is by joining hands with a professional Magento development company that can handle the entire process smoothly. Magento India is a name you can trust for making the upgrade as seamless as possible. While we assist you in this journey, you can also avail of the entire range of services we offer. Whether it is the development from scratch or customization of an existing store with the use of any extension from the Magento marketplace or creation of custom modules, we can help. Share your requirements with us and get started.

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