Internet connectivity is improving at a regular pace and now reaching a wider audience with every passing day. People expect fast, smooth and responsive websites with unique features. And when they experience sluggish, poor performance, they instantly switch to another website. Slow speed is a major factor for Google who takes performance as a crucial parameter for ranking search results.
A slow site can cause a disastrous impact on your online store. Being a store owner you can’t hide anything from the customers. A small lag can lead to cart abandonment, low conversion rates, and above all customer experience. Most E-commerce websites are Magento based and in this blog, we have discussed some major tips of Magento Optimization for mobile and desktop sites. Slow loading gets in Google crawler’s way, which will stop your product pages from indexing.
Why your Magento E-commerce store is slow?
Being a Magento store merchant, you’ve had feedback regarding pages taking too much time to load. Or maybe you checked your website’s performance and were surprised to find how low the score was. Let’s check the reason which makes your website slow.
They include:
- Lots of images
- Not enough hardware resources
- Too much JavaScript
- Slow hosting provider
- Poorly-written code
- Unoptimized database
So what can you do to enhance the performance?
Magento development websites require a lot of moving parts. To build an E-commerce website, features, extensions, and everything in-between need to be taken care of, a small issue can lead to serious problems.
1. Advance Hosting
Invest in a virtual private server as it is dedicated that can handle the server requests without any delay. Getting the right balance of resources seems tricky, so it is better to do some customization with the settings.
2. Upgrade to Magento 2
Is your store running on Magento 1? If yes, it’s time to invest in migration. Magento 2 is the latest version, and official Magento support will end in June 2020. The difference between the two versions is astronomical. The same goes for every other technology, whether it’s the web server programming language or other features including extensions. Developers in the community work hard to make their software safe and trustworthy. Don’t miss out to update for a big performance boost.
Also Read: How Magento 2.3.4 Can Empower Customer Experiences
3. Audit by Professionals
Sometimes making changes within your website, still can’t provide the performance you are looking for. A trained professional can easily identify the errors within the website. Magento sites are prone to have multiple server requests, heavy page weight, lazy page elements and images, several third-party extensions, and poorly written code. A professional website audit can identify hidden technical issues and fix them to maximize Magento’s performance.
4. Disable Unnecessary Modules
Magento has pre-installed features, many of which you don’t require at all. Disable the core modules and features you don’t need at all.
Modules you can disable contain:
- Offline shipment and payments
- Extra languages
- Backup, Captcha, Persistent, RSS
- Multi-shipping, Checkout agreements
- MSRP, Send Friend
- Product types
- And others, depending on your store
Disable useless features like:
- Event reports
- Plugins
- Reports from observers
- Layout elements
Reports are generated for multiple activities including adding products to the cart, viewing certain products, checking sales record and many more. You can speed up Magento eCommerce development by disabling unnecessary features, plugins or layout elements you don’t require.
5. Database Optimization
Databases store data at one location. When visitors click on a service and a request is sent at the server, which ultimately responds. A poorly managed database is a complete mess making the server take additional time to serve requests. The result will be reflected in the performance. Without technical knowledge, you’ll likely end up being frustrated when trying to optimize the database. A site audit is the best approach to deal with this situation.
Frequently Asked Questions
1. How can I increase my Magento E-commerce speed?
To speed up your Magento E-commerce store follow given steps:
- Install the latest Magento version
- Page Caching
- Cache management
- Implement a flat catalog
- Limited modules and extensions
- Clean Magento Logs and Database
- Merge CSS and Javascript files
- Image Optimization
2. What is the Magento marketplace?
Magento Marketplace is basically an application store offering store owners, developers a platform to select solutions, tools, plugins, and extensions to build an engaging online selling website.
3. How can I make Magento 2 faster?
To make Magento 2 faster follow these steps:
- Use Built-in Cache
- Select the fastest hosting
- Turn Caching On
- Enable Production Mode On
- Check every 3rd-party extension installed
- Avoid Using JS Bundling
- Enable CSS/JS Minification
- Skip Varnish
Wrapping Up:
There may be several reasons that can affect the speed of your Magento E-commerce website, but to improve its speed check whether the website is properly cached or not, and remove unnecessary modules. These factors if properly addressed can put your E-commerce website high in performance. You can hire Magento 2 developer to properly optimize your website and get the desired business results. If you are searching for better results, just follow the above steps in a proper manner. These steps will surely help you to build an engaging and appealing E-commerce website and get the desired results in a short period.
