Why a Feature Rich Ecommerce Platform is Important for Online Business?

Ecommerce has turned out to be the most demanding business solution in the time of Coronavirus Outbreak. But to build and launch an online store with a higher success rate, numerous things need to keep in mind. The most important factor is to select a CMS platform on which an online store will be built. There are plenty of options present in the market, including open-source and paid versions. However, in this blog, we will stick to Magento Ecommerce keeping all its innovative features in mind. Magento is an open-source and free platform to use having a scalable and flexible interface. There are numerous reasons why everyone preferred this platform for eCommerce website development in comparison to others.

Why a Feature-Rich E-commerce Platform is Important for Online Business

Though professionals recommend Magento for online selling still some important tips need to be followed to start the E-store in the right direction.

1. Web Hosting Service
Ecommerce websites are usually hosted in two ways self-hosted and cloud.

Self-hosted require online store owners to find hosting, manage installations, and, perform software updates manually. This means for updates you need to take your website offline. Truth is, the self-hosted solution is a costly affair, as it often needs developers to maintain and update the website. In addition, making updates without external help is not possible, which ultimately takes your control from the store.

Cloud-hosted is a premium service that takes the responsibility of managing your website uptime and other technical aspects. A cloud-hosted eCommerce platform like BigCommerce has 99.9% uptime annually and has no downtime during Black Friday and Cyber Monday. Note all cloud-hosted eCommerce platforms don’t offer automatic installations of patches, updates, or upgrades either.

2. Make a Checklist
To make your store most effective and run in the right direction, it is important to prepare a set of checklist that will help you run a successful store in the future. You can connect with sales and support staff to get your checklist filled or test out features with a free trial.

Either way, make sure to have a look at the below checklist for platform selection:

• Is it easy to use and do you feel comfortable with its functionality?
• Have a reliable hosting service with no crashing on high traffic days.
• It offers 24/7 incredible support without any additional cost.
• Supports both physical and digital products you want to sell.
• Allows selling to customers on social channels like Facebook, Pinterest, without managing inventories.
• Mobile responsive with smooth customization functionality.
• Is SEO friendly, so you can rank high on Google results for more engagements?

Seeing this checklist, Magento eCommerce development is the most preferable as it has all the features to meet the above parameters.

3. Costing of Platforms
All Ecommerce platforms are not free to avail like Magento. The services offered by the platforms combine the need for multiple technologies as a package.

• Hosting
• Checkout
• Payments
• PCI compliance
• Fraud protection
• DDoS attacks
• Analytics, and more

Each eCommerce platform manages these features in the backend for easy access. Most platforms have different pricing models, but it’s crucial to research properly before making any decision. Pay special attention to what is offered in return of the price to make sure you capitalize on the value spent.

4. SEO-Friendliness
Ecommerce platforms that have comprehensive SEO features will help your online store to rank highly in search engine results. The ranking is a crucial factor behind the success of the store in terms of traffic, sales, ROI and revenue. Important factors to consider when looking for an SEO friendly platform include:

• Adding a blog to your platform
• Employing your own domain name
• Allowing customers to leave reviews

5. Test Store Functionality
When it comes to smooth navigation, you want to perform the task without learning coding and other technological aspects. This means that the platform needs to be smooth to navigate, easy to set up and use over time.

Also Read: A Complete Guide for eCommerce Development from Scratch

Here are a few things to look for:
Setup Flow
Does the platform offer a smooth setup flow, giving details you need to do before you launch, like loading in products, domain name registration, and payment processing

Product and SKU Management
Bulk uploading products is a much faster way of adding products to the catalog once the basics are set up. An unlimited product or SKU count is something that needs to be addressed. Be sure the platform you are looking for allows this, especially when your catalog is wide.

So, these are some major tips that need to be followed to select the best platform for store development. If you consult experts and check renowned brands online stores they have consulted the Magento 2 development team for store development.

Frequently Asked Questions

1. Why selecting the right eCommerce platform matters for your business?
To have a successful online business model the right platform is very much important. With the right platform following benefits can be leveraged:

• Brand awareness
• Business growth
• Low operational costs
• Customer engagements

2. What is the best eCommerce platform?
The best eCommerce platform is the one that offers innovative and unique features to deliver the outcomes and objectives that you have set for your business. Magento Ecommerce is the most popular platform as per the industry and user demands.

3. What are the different types of eCommerce platforms?
• When it comes to selecting a platform, different types are available to choose from, as shown below.
• Open-source Platform
• Cloud-based Platform
• Saas based Platform

4. What are the different costs involved in eCommerce platform development?
• Improvements costs
• Maintenance costs
• Upgrading costs
• UX changes costs

By following the guide above, you should be able to identify the best Ecommerce platform while avoiding any pitfalls. If you are looking for the best development service, it is the perfect time to hire Magento 2 developers from a reputed development agency having all the resources. Share your business requirements and get the best results for your business.

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