Life inside the COVID-19 pandemic is quite uncertain, both from the health and economic perspective. As the government has implemented lockdown, social distancing, and quarantine measures, and many employees lose their jobs, it’s highly difficult to predict how organizations can address the ongoing pandemic. While we all are staying in isolation at home, the Ecommerce industry has a unique opportunity to help people with the necessary products and support them with the services that are needed on a daily basis. And several assistance programs are making it simpler for startups to launch into Ecommerce.
But, staying productive as an online business is no easy job to perform; revenues are going down for almost every business enterprise, whether they’re Ecommerce or traditional retail stores. To gauge the situation and gain some needful assistance within our community, Magento Ecommerce development shared some necessary tips for staying in business during this pandemic. Here we are discussing Magento 2 as the most prominent CMS for Ecommerce development on the basis of features it offers to developers. Let’s go over prominent tips that you can implement to remain stable during these pandemic times and get your business out successfully.
1. Interact with your Loyal Customers
To stay productive it is important to show appreciation to your customers. Do some efforts in sending thanking letters and take some time to give them a call. This is a perfect way to build a relationship. If you require support from them, discuss it with them without hesitation. Encourage them to buy in order to support your online selling so that in turn, you are present to serve them after the pandemic. A lot of people are unaware of how bad business owners are going through. So, being a merchant if you’re honest with your customers, they will help you in the time of crisis.
Also, it is the perfect time to ask for user feedback & reviews. Most of your customers are lockdown. So they can help you with reviews. Consult your Magento 2 development company to integrate a reward system in your online stores like vouchers and discount coupons. Remember that it really pays off at the end since loyal customers are really valuable.
2. Send Engaging Messages
Your online business success depends a lot on how your message is delivered to your customers. This approach is highly relevant in your store promotion and reaching the masses. In whatever you say for the brand promotion, context matters. And when a commercial business shifts to emotional during COVID-19 pandemic, it’s very essential that your messaging words are catchy.
Avoid language that appears like it’s capitalizing on the pandemic situation. Avoid lines like “Hot COVID-19 deals!” Go for the content that promotes hopefulness, empathy, and optimism. Remember, the more you go with the business human side, the more beneficial it will be for your brand.
3. Make use of Social Media
According to a survey conducted by a reputed agency of social media users, over 50 percent said that during the lockdown, they would use Instagram, YouTube, and Facebook. With most of the countries have implemented strict lockdown guidelines, more & more people will be logging in to and spending most of the time on social channels. So, this is a great time for Ecommerce brands to hire Magento 2 developers to re-think their social media strategy. If you don’t have one, this is a golden opportunity, to begin with.
Identify the social platforms where your audience spends the most time. Integrate social channels within your store so that buyers can share experiences instantly. Give them relevant and detailed information about the products they are looking for. Encourage them to buy more and ensure them you exist to help them. Remember, during the difficult times of COVID-19 pandemic, you can make your store integrated with social media for spreading happiness.
4. Smart Investment for Bright Future of your Business
Use this pandemic time as an opportunity to streamlines your business productivity. In the start, implement automation techniques to achieve more with fewer resources. This is perfect for tasks that do not require higher-order decision making or tasks that hold you back from performing other important tasks which are more important from a business perspective.
For a lot of Ecommerce brands, one major bottleneck is always annoying. If you are one of them, identify what parts of business technique can save you time, money, and manpower.
Frequently Asked Questions
1. What is Magento used for?
Magento is an open-source Ecommerce development platform that provides online merchants incredible shopping cart facilities, as well as control over the look, content, and functionality of the online store. Magento 2 the latest version provides strong marketing, search engine optimization, and catalog-management tools.
2. What is the Magento marketplace?
Magento Marketplace is an advanced level application store from where merchants avail tailored selection of solutions, and experienced developers avail the latest tools, platform, and other facilities to build a growing business.
3. What is an Ecommerce app?
Ecommerce is the activity of buying or selling of products through online medium over the Internet. Online shopping for retail sales direct to consumers via mobile apps, and conversational commerce through live chat, chatbots, and voice assistants.
4. Which is the best Ecommerce development platform?
For the development of Ecommerce stores, several platforms are available but Magento 2 is the most preferred choice of Ecommerce store owners. The features it offers to the users in terms of security, flexibility, scalability, robustness is quite remarkable.
The impact of COVID-19 on the global business is not hidden from any of us. It already caused serious impacts on the people’s lives & economy. Business enterprises particularly the Ecommerce industry can make use of this pandemic for business benefits. People are buying products through Ecommerce portals as social distancing is being implemented. Many brands have to hire Magento 2 developers to customize their Ecommerce stores as per trends to stay competitive and remain intact in the market.