How Magento 2.4 Help Vendors to Accelerate Sales During Holiday Season?

The 2020 holiday season is approaching in a few days, and millions of shoppers will be exploring different options over the ecommerce stores for the best deals. People are opting for online shopping amid the COVID-19 pandemic and the volume will surge at a rapid rate without any doubt throughout the holiday season. A study by a leading marketing agency discovered that 40% of consumers are waiting to make most of their holiday online purchases. This large number of buyers will bring multiple challenges for online sellers. The most popular one is to ensure top site performance and optimized customer experience.

Magento 2.4

There is also a risk of data security as it could attract hackers to exploit your website. According to a study, 30% of consumers said they would stop buying from an online website after a breach. Clearly, addressing these challenges is more important than ever before. Adobe has recently released the latest versions of Magento commerce and Magento Open Source 2.4. With new security features and the latest tools for vendors to continuously update their sites, Magento 2.4 can help merchants maximize their sales during the 2020 holiday season. We suggest all ecommerce merchants adopt this newest version as soon as possible for desired results.

Features of Magento 2.4 for Ecommerce Brands

1. Performance Enhancements
The Ecommerce website success relies on the performance and with the release of Magento 2.4 several enhancements have been done.

• Advanced SQL queries
• Advanced customer data section
• Better speed of product order with faster add-to-cart
• Improved page loads during surge in traffic volumes
• Faster reorder and checkout
• Improved lazy loading for images
• Fast Redis performance for less CPU consumption

2. Hassle-Free Shopping
Serving customer’s needs 24/7 plays a vital role in ecommerce success. Take consultation from Magento 2 development experts to grow your business reach into new locations. You can reach to both businesses and consumers in one platform. Provide responsive services to your customers wherever, & whenever, they like to shop.

• PWA Studio
• B2B Ecommerce
• Global Expansion
• ERP Integration
• Mobile Commerce
• Amazon Sales Channel
• Headless Commerce Architecture

3. Streamlined Operations
Without proper efficiency, automation, and innovation it is tough to compete in the modern world of the ecommerce landscape. Magento ecommerce makes it simple for the merchants to transform into, and work as an effective, data-driven organization to boost their business.

• Streamlined Shipping
• Inventory Management
• Business Intelligence
• Order Management
• Customer Service

4. New Media Gallery
The new Magento 2.4 has made it easier to build an incredible content-driven strategy. In both paid and Open Source versions, sellers can avail the benefits of a redesigned Media Gallery with latest performance. With Adobe Stock integration the overall performance is enhanced to 30 times faster. Also, Magento ecommerce provides controlled access to the Media Gallery to make the whole process more secured. New Media Gallery includes image attributes to search and filter images with ease.

5. Purchase Approval Workflows
Magento 2.4 is recently released for the merchants & developers with a new approval to boost the B2B buying experience. It gives brands a feature to customize their buying processes for approval with a simple form. Approval rules rely on the number of order value, SKUs, or shipping costs. Users can also take the assistance of experienced Magento developers to build rules to achieve higher flexibility. A common instance usually seen is when the limit is set on the purchases for junior authorities then the transactions above this limit will need approval from the higher management.

6. Platform Quality, And Performance
The release of Magento 2.4 includes numerous enhancements for quality performance that support holiday readiness. Highlights comprise:

• With Vendor Bundled Extension integrated with Page Builder, helping marketers to easily embed pages and forms to any storefront page.
• Numerous improvements are made, including 20% reduction in CPU consumption and 10% reduction in the network transfers size between Magento and Redis.

Magento 2.4 features allow users to search by:
• Order number & status.
• Date/ Value range.
• SKU/ Product name.
• Authorized Person who created the order.

Magento 2.4 Platform Upgrades
• Supports PHP 7.4 and PHPUnit 9.x
• Supports MariaDB 10.4
• Supports Elasticsearch 7.x and MySQL 8.0
• Signifyd fraud protection code is removed with Magento Security Patch Installation
• MySQL search engine is removed
• Core Braintree module is removed

So, these are some of the major features integrated into latest Magento version.

Wrapping Up
As the festival season is approaching in a few days, vendors are looking for best ecommerce website to engage potential buyers. The features offered by Magento 2.4 are completely innovative to implement and brings desired business results in terms of higher sales & revenue.

Frequently Asked Questions


1. What is Magento 2.4 used for?
Magento 2.4 is an open-source ecommerce development platform which provides online merchants amazing shopping cart system, as well as control over the look, content and functionality of the online store. Many remarkable improvements have been done from the earlier version in terms of the strong marketing, search engine optimization, and catalog-management tools.

2. Why Ecommerce is a good business?
There are many great reasons to start an ecommerce business. If you’re interested in being your own boss and selling products you are passionate about, it’s something worth considering. If you want to speed up the process, you could even buy an established business instead.

3. How does Magento 2.4 work?
Magento 2.4 empowers store owners with better speed and improved productivity. Featuring over 50% faster page load speeds across catalog and checkout pages, performance lies at the heart to enhance the customer experience and grow the conversion rates. In addition a secure payment mechanism is offered to the users.

4. What is Magento Marketplace?
Magento Marketplace is the next generation application store offering merchants a tailored selection of solutions, and offers experienced developers the tools, platform, and prime location to build a growing business.

Drive Higher Sales with Magento 2.4 Ecommerce Website Development

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