Ecommerce development is highly in-demand for the past few years because of the innumerable benefits it offers. This has led to the emergence of several eCommerce development platforms in the market. Magento is one of the most popular eCommerce development platforms with out-of-the-box features. It is considered an ideal platform for developers and online marketers. Magento eCommerce development undergoes continued evolvement to improve its functions to deliver better performance and meet the marketing standards.
As a leading Magento development company, we offer a complete suite of services for Magento eCommerce development India to give you a competitive edge in your respective industry. We always keep our eyes on the latest trends and technology and use them to create the next-gen Magento eCommerce solutions for our global clients. In this article, we acquaint you with the latest Magento eCommerce development trends in 2021 that will give you an edge in the market.
AI and Chatbots
Artificial intelligence and live chatbots are gaining momentum these days as the technologies help eCommerce businesses in delivering great customer satisfaction. AI provides businesses with valuable insights into customer behavior concerning product browsing, buying intent, and purchasing tendency. This way, they can deliver a personalized shopping experience to their customers. Chatbots are another popular Magento eCommerce development trends. These are small pop-up dialogue boxes that appear on the website’s bottom right corner where you can chat. It is another effective tool for ensuring top-level customer satisfaction. Using chatbots also reduces the cost of hosting a customer support team round the clock.
Push notifications can significantly increase the sales of an eCommerce company. Its main objective is to retain existing customers. Magento helps in delivering personalized push notifications for your online visitors. It facilitates the feature of tailor-made push notifications. Using this feature, you can easily analyze your customers’ buying patterns and send personalized notifications to your customers. Magento 2 also helps you send web push notifications to communicate with your customers even after they close your website. Customers can see the message whenever their browser is open. This way, businesses can know about the interests of their customers, get instant feedback, and thus draw more organic customers.
Responsive Micro Interactions
Micro-interaction is one of the most effective ways to enhance your user experience. Offering your customers an interactive and personalized experience can make them feel special and more connected to your website. When you hire Magento developers, you get a website that ensures a more interactive experience for first-time visitors on your website. This simple, yet effective technique can help you attract more customers.
Live streaming has become the game-changer in eCommerce marketing. Realizing the advantages of audiovisuals, Magento has started including this feature to provide a product demo through a live broadcast on your website or social networking platforms. This major shift is because of the on-going COVID-19 pandemic that has compelled businesses to adopt this latest trend for interacting with their potential customers. Audiovisuals can provide more clarity about the service offering, and therefore, adding them to your Magento 2 store can easily drive more traffic. Additionally, real-time interaction also ensures the highest level of customer satisfaction as all the queries of customers is answered instantly. A prompt response can win the heart of your prospects. So, when you hire Magento developers, you can leverage the full potential of live streaming to convert leads into sales.
Voice search is now ruling the eCommerce industry. It has significantly contributed to an improving shopping experience for the customers. With voice-based searches, customers no longer have to type a single word to find their desired products or services.
As per the Google guidelines, you need to add textual content for voice search so that they are visible in rich snippets. Classifying products with voice aviation is also crucial for delving into voice search. If you want to implement the voice search strategy correctly, you should consider voice search queries as a conversation.
The personalized shopping experience is the strength of Magento development services. Personalization is crucial for customer retention because they favor recommendations and offers based on the taste and preferences of their customers. Magento 2 comes with pre-loaded features that facilitate segmentation and personalization. With the presence of innovative technologies of chatbots and AI, your Magento 2 store can offer products based on the needs and preferences of your customers.
This is another good reason to hire Magento developers for your eCommerce store.
Material Design in Magento
Material Design, also known as Quantum Paper, was introduced by Google in 2014 as the language for designing. It helps you to enhance your user experience by using various themes and layouts. The layouts are based on grid design patterns, padding, animations, reactive transitions, and design effects such as lighting and shadows. With Magento development services, you can create you’re a clean, sleek, and professional website using Material Design. You can even enhance the visual appeal of your online store to attract more customers and increase sales.
If you’re looking to build an eCommerce store that meets your unique business requirements, you can opt for our services for Magento eCommerce development in India and offshore.
Increased Organic Searches
Just building an attractive website is not enough, your website should drive organic traffic as well. Getting organic traffic to your site can help in increasing your website’s rank higher in the search engines. Being a user-centric, robust, and high-performing platform, Magento enables most of the key SEO parameters. It comes with a smart search feature, Searchanise that helps customers to find your Magento website easily. Additionally, this great tool enables Magento eCommerce businesses to improve their conversion rates by boosting their overall user experience.
This is again a good reason why you should invest in Magento development services.
Ready to Get Started with Magento eCommerce Development?
So, you see, Magento eCommerce development services provide everything that you’re expecting from an ideal eCommerce development platform. Moreover, the Magento platform is ever-evolving and continues to develop its standards to meet the changing customer expectations and deliver a seamless user experience. Magento’s open-source and agile features provide efficient eCommerce trends that can boost the performance and conversion of your eCommerce store. If you want to leverage the advanced features of Magento, you should consider upgrading or migrate to the latest version of Magento. As a full-service Magento 2 development company, we offer fast, secure, and smooth Magento upgrade services to help you make the most out of this powerful eCommerce platform.
Partner with Us for Magento Ecommerce Development India
At Magento India, we offer end-to-end Magento development services to meet your eCommerce business needs. Our Magento 2 developers are skilled at using the advanced Magento features to build robust, user-friendly, and scalable online stores to accelerate your business growth. Hire Magento developers from us for future-proof Magento eCommerce solutions.
Q.1. What is the advantage of using an open-source platform?
Ans. Open Source platforms provide more security, agility, innovation, quality, and customization at an affordable price. It allows people to share and have access to the platform. This makes changes easier and more efficient.
Q.2. What industries do you serve?
Ans. Our Magento development services cater to clients from almost all industry verticals including
Fashion & Apparel
Gems & Jewellery
Consumer Goods & Retail
Health & Beauty, and more
Q.3. Do you provide post-development support?
Ans. Yes. We offer extended Magento support and maintenance for your Magento eCommerce store to keep it up and running optimally. We are always at your service to help you overcome all the hurdles that you come across with your Magento store.
Q.3. Can you help me upgrade to the latest version of Magento?
Ans. Yes, of course. We provide seamless Magento upgrade services to keep your Magento store up-to-date with more advanced features.