Ecommerce is one of the sectors that is rising exponentially and undergoing massive changes that are compelling many B2B or B2C merchants to go digital. In 2022, the e-retail sector is anticipated to make revenue of $638 billion. Therefore, building an eCommerce store has become the need of the hour for all merchants to thrive in the market. Your eCommerce store can only be a great success if it offers a seamless and delightful customer experience through a flawless website design. For creating a perfect web design, you need to choose the best eCommerce development platform. Opting for Magento website design services can give you a competitive edge in the market as the platform offers optimal features that create a perfect web design for your eCommerce storefront.
As a leading Magento development company, we offer high-quality Magento web design services to make sure that your storefront offers the best customer experience to drive more sales. Studies reveal that 90% of the customers tend to return to a website if it delivers a seamless user experience. A perfect website design is a key to win the trust of your customers and make them come back to your store every time.
Here are some more reasons why a website design is crucial for your eCommerce storefront.
Why Website Design Matters for Your Ecommerce Store?
Your website design, no doubt, can either make or break your business. Moreover, a good website design also attracts customers to your eCommerce storefront, increasing the chances of conversion.
Ensures Convenient and Seamless Experience
When it comes to shopping online, customers have several options to choose from. But, a delightful customer experience is what makes your eCommerce store their favorite. Therefore, you must ensure that your website design has easy site navigation, high search performance, and a well-designed website to attract and retain more customers as well as reduce bounce rates. Additionally, a professional-looking and responsive eCommerce website also wins the trust of potential customers and allows them to access your site from multiple devices. The revenue generated from shopping online via smartphones is predicted to $420 billion by 2021. So, it’s high time to revamp your eCommerce website design to deliver a convenient and seamless experience.
Wins the Trust of Potential Customers
An eCommerce website with a perfect design and pleasing aesthetics creates a positive first impression of your brand in your customers’ minds. This further helps in winning the trust of your customers, which ultimately boosts your sales volume.
An attractive and flawless eCommerce storefront not only increases repeat customers but also helps you stand out from the crowd, thereby helping you increase your ROI.
Increases Ecommerce Sales
A well-designed website ensures efficient product catalog management. By placing your products or implementing promotion strategies appropriately, your visitors can notice them easily and will be tempted to purchase from your store. This will eventually boost your sales.
You should also use appropriate Call-To-Action buttons to guide customers through your eCommerce website and help them take the desired actions. To create an attractive and well-designed website, it’s always best to hire a professional web development company for B2C or B2B portal development services.
Why Opt for Magento Website Design for Your Ecommerce Storefront?
For creating a perfect eCommerce website, you need an excellent eCommerce development platform that can provide everything to help you build your online store. When it comes to eCommerce development, you will find several eCommerce platforms in the market. However, amongst all available options, Magento can be your best bet as it provides enhanced scalability and conversion rate for your eCommerce business.
Here are some of the compelling reasons that make Magento website design the best choice for your eCommerce storefront.
Enhanced UI/UX Design
A flawless UI and UX design can increase the conversion rate by 200% and 400% respectively. When you hire a Magento development company, you get a simple, yet powerful UI/UX design and strategy for easy site navigation and enhanced shopping experience. Magento 2.4 version offers an unmatched user interface that caters to the targeted audience. It ensures effective search performance with Elasticsearch 7.6 that supports both partial and multilingual searches to enhance the user experience. The new version also increases the page load time by 43% and a quicker checkout process.
Creating a fully responsive web design is crucial for the eCommerce business as 74% of the customers tend to revisit sites that are compatible with any device or platform. Magento 2.4 helps in creating a fully mobile-responsive website design that gives unmatched and consistent user experience across multiple devices. It comes with responsive in-built themes, Magento Blank and Luma Themes, that are the foundation for your eCommerce storefront that can be customized according to your specific requirements. You also experience increased conversion rates with the excellent organization of catalog pages that are compatible with any device. Additionally, the PWA Studio supported by Magento 2.4 version helps you design app-like eCommerce websites. Hence, Magento’s cross-platform compatibility features and fast page loading time make your customers revisit your online store.
Advanced In-built SEO Functionality
Magento eCommerce development helps you build SEO-friendly eCommerce websites to improve the ranking of your website on the search engine result page. Magento 2.4 offers in-built SEO optimization tactics and supports custom SEO implementation to boost your online visibility in several search engines. The platform also helps you keep track of your site visitors and gain a deep understanding of your customers to deliver a personalized shopping experience to them. Studies reveal that about 57% of the B2B merchants focus on improving SEO initiatives to generate more leads and gain a higher conversion rate. So, if you’re looking for an eCommerce platform for B2C or B2B portal development, then Magento is an ideal choice.
Efficient Content Management
Delivering the right content to the right audience at the right time is crucial for your business. Therefore, you must use a powerful eCommerce platform to deliver content to your customers on any platform. Magento’s default CMS functionality allows you to use CMS pages to show simple content to pages that need complex designs. Managing CMS pages in Magento is easy as you don’t need to have expert knowledge of coding or HTML. You can easily add text, images, or videos through a simple process. You can add your preferred design layouts and templates to gain an upper hand in creating innovative content to boost web traffic to your site. Magento’s CMS pages are also SEO-friendly which means you can easily set the URL and metadata. You can even develop custom Magento modules to gain full control over your website and the overall web content. Besides, updates and maintenance of the content are also simpler with Magento 2.4 version.
Magento Theme Customization
Magento web design empowers you to customize your eCommerce website according to your requirements and goals. When customizing your online storefront, you must do it in such a way that leads to better customer engagement and higher conversion rates. With Magento 2.4, you get endless customization opportunities with various free or paid theme designs and advanced functionalities. You can choose the best-suited theme and then customize it according to your needs, thus saving a lot of your valuable time. Effective Magento theme customization services help you enhance your brand reputation as well as attract more customers.
A fully customized eCommerce storefront also provides products or other relevant information in an organized way to the customers, thereby enhancing their convenience. This way, you can also reduce bounce rate and improve customer retention rate. Magento theme customization offers your greater scalability as you can enhance your online store as per your business requirements and goals. If you’re a large-scale enterprise, it will be wise to go with Magento enterprise development.
Since Adobe Sensei powers the Product Recommendations feature, Magento leverages Artificial Intelligence and Machine Learning technologies to offer a personalized shopping experience to customers. You can help customers to sort out the products they wish to purchase by recommending the best-suited products to them. The AI-enabled personalization helps you learn the shopping behavior of your customers with the help of machine learning algorithms. This way, you can target the right customers with the right products and the right time to increase conversion rates, customer engagement, and ultimately revenue.
Magento eCommerce platform supports 9 different ‘Product Recommendation’ features such as ‘Recommended for You’, ‘Trending’, ‘Most Purchased, etc. that can be placed appropriately on your eCommerce site pages. This feature of Magento website design has successfully lured 91% of the customer to make more purchases.
Attract Customers with Gift Cards, Coupons, Store Credits, and Points.
Acquiring new customers is not so easy. Moreover, it is becoming more and more expensive with the increasing cost of advertising and marketing. Therefore, it is important to re-engage with existing customers and resell products to them. Some of the ways by which you can retain your loyal customers include gift cards, membership cards, reward points, discounts, store credits, etc. However, all these are going to work well if you deliver an exceptional customer experience.
With Magento enterprise development, you can manage your promotion tactics to retain your existing customers.
As a certified Magento solution partner, we offer the best-in-class Magento 2 development services ranging from Magento website development to Magento enterprise development to Magento integration and customization, and more. Since its inception, Magento India has acquired a strong technical portfolio in Magento 2 development. We hold the right knowledge and expertise to meet all your eCommerce store requirements. We also provide dedicated maintenance and support services to ensure that your website is always up and running.
We, at Magento India, give life to your dream online store by designing the most intuitive eCommerce storefront with impeccable features that attract more customers to your store. You may share your requirements related to Magento web design and development with our Magento 2 experts and turn your dream into reality.
Q.1. Will I be able to sell products to my global customers with Magento?
Ans. Yes, of course. Magento offers multi-currency and multilingual support for online merchants. You can even operate multiple storefronts with a centralized backend management system through Magento.
Q.2. How do I get support for my Magento store?
Ans. The Magento support team is available 24×7 round the clock to address your queries and issues. You can directly reach them on the Magento official site. They also provide technology resources, documentation, Solution partners, Magento forums, and more which would be really helpful to manage your Magento 2 store. As a full-service Magento development company, we are always here to resolve your queries and issues related to your Magento store.
Q.3. What are some of the best hosting platforms where I can host my Magento website?
Ans. Some of the industry-leading hosting platforms to host your Magento website include:
Web Hosting Hub
Have More Questions Related to Magento 2 Development? Ask Our Magento 2 Specialists Right Away!