India’s jewelry market is worth $80 billion and is expected to grow 200% in the next few years. With people enjoying e-commerce shopping platform, online jewelry shops hold great potential for success. Analyzing the scale and store owner requirements, different kinds of online jewelry stores can be created:
- A large-scale jewelry marketplace hosting different sellers
- A small-scale jewelry store run by an individual person
- A medium or large scale jewelry e-commerce website run by a brand with an established presence of physical stores
If you plan to build any of the above-mentioned E-commerce websites, then select a platform meeting your needs with perfection. Magento is a perfect platform that can serve most of the requirements of a jewelry store to meet different set of users. For instance, a large-scale jewelry storefront can be built with scalability and high-performance Magento Development is the perfect option to invest. In addition, the e-commerce platform offers multiple features that are perfect for an online jewelry store. Let us know, further, about these functionalities and how Magento is proficient to render them:
1. Appealing User-Experience
It is important to focus on the way your customers can navigate through your online store with ease and enjoyment. They must be provided with feature to view products in an optimum way. Thus, Magento modules offering product magnification and comfortable viewing can be used. In addition, you can select a design that you find perfect for your Magento E-commerce Store from a wide array range of available themes.
2. Buyer Security
When it is about buying of expensive products like jewelry, safety is a top concern for buyers. In order to ensure security, it becomes crucial to deploy secure and trusted payment gateways, which the CMS offer in the form of particular modules. Moreover, you must integrate a Magento firewall module that can protect your website from third-party attacks.
3. Inbound Marketing
It is important for the website success that you are able to attract your target customers effectively and generate considerable website traffic. This is possible by deploying SEO and social media extensions. The SEO extension will optimize your website for improved search engine rankings and the latter permit building of a considerable social media presence of your jewelry store.
4. Collection of Themes
An important step to run a result-oriented jewelry store is to find the right and attractive theme having the capability to engage target audience in huge numbers. In addition it should integrate features to keep them engaged for a long time period in order to engage conversions. Picking the right theme would help in delivering the desired level of aesthetic appeal for the customers. There are several Magento Jewelry themes that have engaging designs and can be easily tailored by hiring E-commerce App Development Company to offer a clean and organized interface. This ultimately help in displaying the products clearly and navigate the store smoothly.
5. Visual Enhancements
Whenever it is about selling products on E-commerce store and specially the jewelry, the store should implement creative ideas to showcase products so that the customers have proper view of what they are buying.
This is possible with Magento CMS as it comes with astonishing features and offers amazing website design elements for making effects like a 360-degree product image with zooms in and zooms out features.
6. Analytics Tools
Online Jewelry store owners who choose Magento Website Development Company in India to build E-commerce website usually enjoy amazing benefits of having dedicated analytics tools that help the retailers with customer segmentation features.
The user insights include browsing behavior, choice of products, location and several more that the store can use to target the customers. They can build personalized content and marketing strategies on the basis of collected data including shopping recommendations and discount offers.
Frequently Asked Questions
1. What is Magento E-commerce?
Magento is a renowned online selling platform built on open source PHP technology having a flexible shopping cart system, as well as control over the look, content and functionality. Magento offers amazing marketing, search engine optimization, and inventory management features.
2. Why Magento is best for Jewelry E-commerce store?
Magento is the flexible and one of the most secured platforms for jewelry selling. It is one of the most recommended E-commerce platforms in terms of features, support, and security. You can build fully scalable and better Jewelry website for your e-commerce business.
3. Is Magento a perfect E-commerce platform?
Magento is a renowned open source online selling solution and it works fine. It is the most recommended platform with over 300,000 users. It is a self-hosted one having a great CMS platform. In the E-commerce market it is referred SEO friendly platform.
4. What are the features of Jewelry E-commerce store?
The most important Jewelry store features are:
- Reporting & analytics tools
- An easy-to-use checkout
- Email marketing integration
- Content management capabilities
- Promotion and discount code tools
- Search engine optimized code and layout
- An integrated blog or articles section
Considering the benefits of Magento CMS, most merchants prefer it for their Jewelry stores while the existing ones look for smooth migration. Make sure to consult a reputed service provider like Gems & Jewelry Industry Solutions India for extending a full range of services including development, customization and migration for diverse businesses. Connect with us if you are looking for an expert Magento 2 developer to design rich e-commerce store.