Although Magento is an excellent content management system for eCommerce solutions, you still need to put in more effort to boost the sales of your Magento store. Magento offers a wide variety of built-in features and functions to help you launch a Magento eCommerce store easily. To achieve better results, you need to implement the best Magento optimization practices to increase conversions and sales. As a professional eCommerce Magento development agency, we employ the best practices to build a well-optimized and sales-driving Magento store. And therefore, we have discussed some of the pro Magento optimization tips that will help you boost your Magento store ROI.
Effective Magento Optimization Tips to Increase Your Sales
Increase the Speed of Your Magento Store
Experts say that about 40% of online visitors abandon a website if it fails to load within 3 seconds. When customers face a slow website, they tend to leave the website and go to a competitor’s site. This leads to loss of traffic and revenue. So, how do you speed up your Magento store?
The first thing you need to do is test the speed of your website using Google’s PageSpeed Insights. The next step is to enable all caching features in Magento. Go to the admin dashboard, navigate to System -> Cache Management -> Flush Magento cache.
You can hire Magento developers India from us to get your Magento store optimized for high speed and performance.
Optimize the Site’s Hosting
Another way of increasing sales is to optimize your site’s hosting. If you host your site on a shared server, then your site will have slow page load times. But, if it is hosted on a dedicated or cloud-based hosting solution, it will have a fast page load time. That means, the faster your site loads, the more sales it will make.
To optimize your site’s hosting, you need to start by benchmarking your site’s current performance status. Google’s Lighthouse is the best tool for doing this. You can select a workflow as per your requirement.
Once the tool audits your site and generates the report, you can make the necessary changes to boost your website’s performance.
Do Proper Keyword Research
Higher website ranking is based on well-researched and optimized keywords and phrases. You must do competitor analysis to find out the keywords they are ranking higher in the search engines. There are various tools on the market that help you to do effective keyword research. These tools include Google Keyword Planner, Google Alerts, SEMRush, Ahrefs, etc. These tools help you track your search engine rankings and how they are affected in relation to your competitors.
Use Descriptive Page Titles
Add descriptive page titles as they help online visitors to find and quickly understand the content of the webpage. Descriptive page titles define the topic and establish context and relevance. They encourage readers to click on the link to read or view the entire page if it’s useful.
If you want to increase your eCommerce store conversion rate, you should make use of descriptive page titles.
Include Meta Keywords and Meta Descriptions
To get your eCommerce rank higher in the search engines, you need to optimize your meta title, meta descriptions, headers, and content. Meta keywords are tags that are embedded in the HTML code of your webpage. Meta keywords help describe the web content. You must ensure that the meta keywords are not more than 10 keywords phrases.
A meta description is an explanatory text added after the page title that appears in the Google SERPs.
Remove Duplicate Content
Duplicate content can significantly impact your website’s search engine rankings. This is because search engine bots cannot identify which version to include and which to exclude as well as which version to rank. If you’re running a Magento eCommerce website, you can eliminate duplicate content easily.
With Magento 2.0, you can remove duplicate content from your site easily. To do this, you need to go to Stores -> Configuration -> Catalog and then scroll down to Search Engine Optimization. Now, select ‘Yes’ for the Canonical LINK Meta Tags for Categories and Products.
Optimize Product Images
This is another major Magento optimization tip that you need to consider for a better search engine ranking. Adding high-quality images helps you attract more customers, convert them, and increase sales. You can hire a professional photographer to click high-quality images of the products. Next, add proper alt tags to describe your images. The search engine bots can read alt tags which they can use to rank your Magento eCommerce website. Alt tags should be well-optimized with relevant keywords and should be short and clear.
If you want to build a fully optimized Magento website, you can hire Magento developers in India from us who can optimize all the key elements of your website professionally.
Add an SSL Certificate
A Magento eCommerce website without an SSL certificate can affect the credibility and online visitors’ perception of your website. It may also hamper your search engine ranking. If you want to establish your brand’s credibility and authority, you should use SSL certificates. The secure HTTPS protocol ensures authorization and secured online transactions. It also makes the exchange of information more secure and prevents access from unauthorized users.
The HTTPS protocol establishes a secure connection between the end-user’s browsers and your web server. This way it improves the protection of users’ data. HTTPS uses TCP port 443 and the secure socket layer to transfer data safely and securely. Google uses HTTPS as a ranking signal to decide which websites need to rank higher in the search engine result pages.
As a reliable eCommerce Magento development agency, we make sure that every Magento website we deliver has SSL certificates to ensure a higher level of web security.
Simplify Your Checkout Page
If you don’t want your customers to abandon their shopping carts during the checkout process, then you should make sure that your checkout page is simple. A complex and time-consuming checkout process can affect the overall user experience and sales of your store. To avoid such situations, you can make your checkout process simple, fast, and intuitive for your customers. Make sure that your checkout page contains only necessary components including personal information, multiple payment methods, auto-filling fields, delivery options, and security badges to increase sales.
Magento eCommerce websites can use One Step Checkout Extension to create an easy, user-friendly checkout page for your customers. This Magento extension combines 6 steps of the checkout process into 1 step to deliver a convenient shopping experience to your customers.
Create Mobile-friendly Magento Ecommerce Website
Mobile-friendly eCommerce websites offer numerous benefits to store owners. Mobile eCommerce not only increases your search engine ranking but also helps you gain more customers. So, the more the number of customers, the higher will be the conversion rates and sales. If you don’t want to lose your potential customers, you must create a mobile-responsive Magento eCommerce store that can run flawlessly on multiple devices. You can test the mobile responsiveness of your website by running the Google Mobile-friendly test.
Creating a mobile-friendly website requires a lot of planning, effort, and resources. You can hire Magento developers in India from us to build a mobile-friendly and intuitive eCommerce store.
Integrate Multiple Payment Methods
As an eCommerce store owner, you must offer an easy, secure, and user-friendly shopping experience. You can do this by providing various online payment options to your customers.
You can offer PayPal, Stripe, credit cards, and many other options to make it convenient for your customers. Since every country has its own specific checkout and payment methods, you need to offer multiple payment options if you want to sell globally. You can do this by using Magento extensions.
As an experienced eCommerce Magento development agency, we can help you integrate multiple payment gateways with your eCommerce store for generating better results.
Promote Products on the Home Page
There are several ways to attract and engage new customers in your eCommerce store. One of the best ways to do so is to add popular or new products on the home page of your eCommerce website. This way you can promote your products to your targeted and new customers as well. So, if you have popular products or have new arrivals, you can display them on your homepage. This will help your customers know what special your store has to offer.
Magento is undoubtedly the most outstanding eCommerce platform that helps you build a robust, interactive, responsive, and feature-rich Magento eCommerce website. However, for higher conversions and sales, you need to make sure that your website is well-optimized.
When it comes to Magento optimization, there are many tips and tricks to optimize your website for better results. The above-mentioned tips are just to name a few but they are the most effective ones to use for improving your sales.
You can hire Magento developers in India from us to build a well-optimized Magento eCommerce store that boosts your ROI. As a full-service eCommerce Magento development agency, we offer a complete suite of Magento 2 development services to deliver high-end Magento eCommerce solutions that give you a competitive edge in the market. You may contact us with your project requirements today!
Q.1. Is Magento the best platform for building an eCommerce store?
Ans. Magento is an ideal eCommerce platform for building an eCommerce store as it offers a wide variety of out-of-the-box eCommerce features like one step checkout page, multiple payment options, mobile-responsive websites, and more. Magento also has a plethora of plugins and extensions that help you enhance your online store. You can hire Magento developers in India from us to build a cost-effective Magento store.
Q.2. Can you help me promote my Magento store?
Ans. Yes, of course. We have a dedicated team of digital marketing specialists who can promote your store on all popular channels including social media platforms. We employ the best digital marketing practices and tactics to get your store noticed by a wider audience.
Q.3. Do you provide post-development support and maintenance services?
Ans. Yes. As a full-service eCommerce Magento development agency, we offer dedicated support and maintenance services to help you keep your Magento store up and running all the time. We offer affordable Magento maintenance and support packages that help you keep your store up-to-date and free from all issues.
Have More Questions? You May Contact Our Magento 2 Experts Right Away!