The eCommerce sector is experiencing a rapid change which is driving B2C/B2B sector to new heights.
As per the expectation, the Indian eCommerce market is thriving and will surpass the US market and becomes the second largest by the end of 2034. The E-retail market is registered with a growth of Rs. 1.8 Trillion in FY2020 which is further expected to increase to the US $ 100- 200 billion by 2025.
Another thing to notice that setting up an eCommerce store with a range of features is not enough to earn substantial growth.
Something more is required.
A majority of an eCommerce store is supported by flawless design elements, attracting 90% of the customers, who return to the brand and shop.
There is no denying the fact that interactive and attention-grabbing website design is one of the effective elements of an eCommerce store. Concerning this, Magento tops the chart while offering technically advanced features and engaging website design options to customize the storefront.
Thus, here in this blog, we will be looking at the favorable reasons to choose Magento design services to bring a dramatic and intuitive feel to the feature-rich platform. And, capture the attention of customers to let them keep coming back to the store and shop for products.
Table of Contents
Do Consider 3 Reasons that eCommerce Web Design Makes All the Difference
1. Convenience
With so many eCommerce stores available these days. It becomes a difficult affair for retailers to grab customer’s attention to the store. Unless and until you have got to offer something unique that nobody offers.
However, a responsive and intuitive user experience matters a lot to drive conversions and increase sales. Seamless navigation, top-notch search performance, and well-designed website allow visitors to repeatedly come to your platform and buy.
All such factors are responsible for giving a convenient shopping experience to customers. Also, responsive eCommerce platforms need to be compatible with desktops, laptops, tablets, and smartphones to bring an enhanced buying experience to customers.
2. Increase Product Sales
Creatively infused web design plays a vital role in driving eCommerce sales. You can decide which product to display in a particular area of the website. In such a manner, that it will be noticed by customers.
On the other side, color-coded CTA’s both primary and secondary bring further relevance to customers. By doing this, you can segregate the CTAs accordingly and allow customers to feel attracted and click on the same.
3. Enhance Brand Credibility & Trust Factor
Remember the fact that flawless website design will influence the customers coming back to your brand again and again. Seamless navigational flow and an easy way to find related products allow customers to buy from you and gather a trust factor in your brand. Thus, an increase in a brand’s image has a direct influence on increased sales pattern.
Also, note that enhanced brand image further allows repeat customers to come over to your brand and buy products. It sets you apart in terms of looking unique as compared to the competitors.
Reasons to Choose Magento Design to Make your eCommerce Site Conversion-Friendly
For setting up a profitable and result-oriented eCommerce store, Magento Marketplace is an ideal choice. This eCommerce platform has over 1500+ websites and covers a total market share of 13% in the digital space. Not just functionally, but design-wise also, Magento makes a perfect choice to set up a lead generation online retail platform to maximise sales and profit.
Here, we have five top reasons to consider Magento design services for the growth of your retail platform and reach new heights.
1. Improved UX/UI
A seamless User Interface and a positive User Experience are two driving factors of the Magento eCommerce website. It has been estimated that improved UI/UX can increase engagement rate up to 200% to 400% respectively.
Magento pertains to the feature of simple yet engaging UI/UX elements that pave the way for fast navigation, a fully functional site, and offers an enhanced shopping experience.
Hire Magento developer to avail an optimal use of the platform for eCommerce store helps you with:
* Increase customer acquisition
* Seamless flow of design
* High rate of conversion
* Unmatched user interface
* Page load faster by 43%
* Aesthetically pleasing design
2. Responsive Website Design
Did you know the fact that responsive website design results in 74% of the retail customers coming back to your brand? It guarantees widespread adaptability.
Magento store gives an unparalleled viewing and accessible experience via different devices.
On top of that, Magento Blank and Luma are two themes, fully compatible with a wide scale of gadgets allowing users to easily access the platform. Both the themes are a feasible option for you to receive a high spectrum of customers, rather than creating a theme from the scratch.
3. Seamless Content Management
User-friendly content also plays a major driving force for an eCommerce store to stand out and witness increased sales patterns.
But only, if the right content is displayed at the right place with effective design.
This is where Magento’s inbuilt CMS (content management system) feature drops in. It helps enterprise to display simple to complex content by updating the same swiftly without needing any coding knowledge. You can add any text or media to Magento CMS and display where you want on the website.
You can further choose several design layouts and templates to bring an eye-catchy appeal to your eCommerce store content. Thus, resulting in catching the attention of customers, increase web traffic, and enhanced sales.
4. Advanced Search Engine Optimization
Magento eCommerce platform is also known for its in-built and handy SEO features. It helps to optimize the product and content pages. The unique design and advanced SEO of the website come in handy to improve overall ranking, increase visibility, adding more customers, and ultimately, the enriched pattern of sales.
It also offers the feature of a sitemap index that can be used to put in your eCommerce website and send to various search engines and increase conversion rate.
5. Theme Customization Flexibility
Magento platform offers a theme customization feature to reap the benefits of the custom store that best suit your requirements.
It offers endless customization possibilities with the aid of free and paid themes to select accordingly and make necessary changes. Also, choosing the readymade theme template will save a substantial amount of time, effort, and money.
Using the customized theme feature of the Magento platform, you have an opportunity to structurize content, product pages, and overall layout accordingly. There is no doubt in the fact that an organized and well-coordinated eCommerce platform results in decreasing bounce rate and increasing retention of customers.
Summing Up
Magento is an apt choice of eCommerce platform, keeping in mind the rich features, high-speed, in-built SEO, and design customization. Refer to the above-mentioned reasons to start your online retail business with the Magento platform and design accordingly using a varied range of features. To get more assistance and information, MagentoIndia is a leading and profound Magento development company in India ready to help you with diverse requirements.
Frequently Asked Questions
1. What is Magento Best Used for?
Magento is an open-source eCommerce platform that allows large, medium to small enterprises to set up an online retail website. It offers a multitude of advanced features, functionalities, and customized design options to build a profitable platform. It further offers powerful marketing, SEO, and catalog management tools to take your site to a next level.
2. Is Magento Also a CMS or a Framework?
Magento is also a content management system. Enterprise can leverage the user-friendly features of this CMS to manage the website content and have total control over the same. Also, it does not require any hardcore technical knowledge to add, update, publish, or delete the content from the CMS.
3. How Magento 2 is Better than Magento 1?
In all aspects of speed, functionality, customization, user-friendliness, and in-built SEO features, Magento 2 stands above Magento 1. If you have an existing Magento 1 website or looking to migrate, then switch to a feature-rich and user-friendly Magento 2 platform.
