E-commerce has become the most popular business model in current digital format. Setting up multiple stores on a single website is a challenging job. For example, you run two stores on a single website, one targeting USA while other one is UK users. The initial challenge is to know about the users’ location. Secondly, it is challenging to redirect the users to the store dedicated to their location with Magento 2 Website Switcher.
Hence, to ease this job Magento 2 developers integrate Website Switcher features as the solution to identify the visitor’s location by verifying their IP addresses and by default direct those to the store assigned to their region. Magento 2 website switcher becomes highly beneficial as you grow your business all across the globe.
Advantages of Magento 2 Website Switcher
The major advantages of using Magento 2 Website Switcher:
1.Direct Customers to Relevant Store
Many times situation arises when your customers get lost in the multi-regional store as they are not aware of the actual store meeting their needs. With the support of website switcher tool, you can guide the most relevant store for the users depending on their IP address.
2.Access to Multiple Stores
With the availability of Magento 2 GeoIP store switcher, user can access a drop-down menu to swap stores manually. For example, when users land on the default store and don’t find right information, they leave without checking if it has a multi-website option or not. But with a store switching drop-down option, they can discover the correct store for them. Sometimes, customers prefer different location stores to buy products not available in their region.
3.Brand Visibility
Store switching functionality can help you perform Magento 2 development for each continent, each country, or even each city. This supports you to engage users of a specific set of products for each territory. For example, you can sell Black Friday products only in stores in the USA region, where they celebrate Black Friday.
4.Multi-Currency
Customers love to buy products priced in their local currency. For example, if a buyer from India is browsing an online store showing products priced in USD, will they able to buy? Or will they need time to calculate the price in their local currency? That’s why your multi-currency selling store should have a function to switch currency so customers can access localized version. This will ultimately make them feel familiar as well as comfortable to purchase from you.
5.Boost Private Sales
Although the multi-stores feature is available to let your customers access the website, you can limit their access to some stores. That means you can create a private store for a selected community and restrict the rest of the customers from accessing products. Arranging private sales is a really effective strategy because some people are obsessed to buy a new product in the first sale. Private sales assist to award special or VIP customer by providing special offers for them. This way, a long-lasting relationship is built with the loyal customers.
How to Add Auto Store Switcher in Magento 2 Website?
In order to automate the whole process, you can hire Magento developer to implement GeoIP Default Store Switcher Extension. This enables you to build & configure multiple stores for different countries. This extension by default detects the visitor location and redirect them to the region specific store. Visitors can simply switch to another store from the store switcher popup at the footer of the homepage.
Highlighting Features:
- Redirect users to store as per their location
- Create rules, select countries & assign stores
- Automatically find visitors’ locations by IP address
- Setup manual or automatic redirection
- Provide the IPs list to exempt from store switching rule
Configure Auto Store Switcher in Magento 2
You can configure a store for a specific country once it is created, store views & installed GeoIP Store Switcher extension. For this create a store switching rule.
Creating a Store Switching Rule
From Admin Sidebar Tap FMEextensions > Click Manage GeoIP Default Store
Once GeoIP Default Store Information page is loaded, provide the following details;
- Title – Set title like redirecting European visitors to European store view, etc.
- Priority – Set priority of the store switcher rule
- Store Group – Select a store that is developed
- Status – Enable/Disable the Store Switcher rule
- IP Exceptions – Share specific IP addresses to white-list/overrule the store switcher rule
- Description – Share description of the store switcher rule
- Now on left side, select Countries tab, here select a country or countries to redirect its visitors to the selected store
These steps seems simple to implement but they need proper expertise. Thus to make the process streamlined consult Magento support and maintenance service provider like MagentoIndia. They have all the relevant resources to build a multi-lingual and multi-currency e-commerce store.
Frequently Asked Questions
Q1.Why selecting the right e-commerce platform matters for your business?
To have a successful online business model right platform is very much important. With right platform following benefits can be leveraged:
- Brand awareness
- Business growth
- Low operational costs
- Customer engagements
Q2.What is the best e-commerce platform?
The best e-commerce platform is the one that offers innovative and unique features to deliver the outcomes and objectives that you have set for your business. Magento E-commerce is the most popular platform as per the industry and user demands.
Q3.How can Artificial intelligence improve Magento E-commerce?
AI can analyze large volume of data quickly and efficiently. With Magento e-commerce, it can look at the user’s preferences, browsing history, purchase history, and several other metrics. This way, e-commerce sites have prior knowledge regarding what the customer actually needs and helping with their sales. AI implemented E-commerce website always have high conversion rates.
Wrapping Up:
So we have discussed everything you need to know about Magento 2 Website Switcher features. We also discussed the integration of best switcher that is Magento 2 GeoIP Store Switcher. Using this module, user experience can be improved, reduce bounce rate, and avoid spamming for multi-store views. We hope this is helpful.
