Basics of Integrated eCommerce Solutions: Need for it in Your Business

Integrated eCommerce Solution

These days, managing daily operations on multiple applications and platforms is not a cakewalk for any eCommerce business. Therefore, an integrated system is crucial to connect eCommerce, POS, ERP, and other various systems to create a centralized database. A vast change in digital transformation, consumer behaviour and some industry-specific challenges has an impact on all businesses. Here, an integrated eCommerce solution will assist you to adapt to the latest cost structure. Furthermore, it will also make each step of internal operations faster and cheaper. The next part of the blog intends to shed light on the following points:

Basics of an Integrated eCommerce Solution

eCommerce businesses are facing a serious data problem across industries. Organizations tend to gather a lot of data that they are not able to use and sort through. To be more specific, entrepreneurs use 0,5% of all the data in their possession to enhance eCommerce business strategies. An integrated eCommerce solution is a process of data transfer between five critical components and an eCommerce platform. These components include accounting, sales, inventory, marketing, and CRM.

eCommerce integration allows you to save lots of time. It helps you enter data once and get it transferred throughout. Furthermore, it will help you store data in such a manner that allows everyone access to it. The permission of access will be successful for each customer account.

Top 4 Benefits of Integrated eCommerce Solution

There are a lot of benefits to count on if you are in the process of incorporating an integrated eCommerce solution. Let’s take a deep dive into the next part to know how it helps organizations to achieve their overall growth.

  1. High-quality Data Feed: Data feeds are a crucial part when it comes to selling products on multiple platforms. One can easily acquire a high-quality data feed with the application of an integrated eCommerce solution. It helps you to get real-time data across different channels.

Some benefits of Good-quality Data Feed with Integrated eCommerce

  • A good data feed improves the visibility on all channels. This leads to generating more leads who follow your products on various platforms.
  • Information of all products is consistent because it has a centralized data source. Thus, the information is always updated on each online marketplace.
  • When one optimizes the data correctly, it increases overall sales. The trick is to provide precise product descriptions to get a higher rank. Also, it increases its frequency in the marketplace.
  • The collected data helps in conversion rate and customer retention.
  1. Personalization

Most of the time, an integrated eCommerce solution helps you track customer behaviour and personalize the eCommerce store. Furthermore, it helps you to build a personalized, targeted site search that allows you to reach your customer base. It also helps them get exactly what they are looking for.

Customizing the right integrated eCommerce solutions enables you to create a custom checkout experience. Also, it allows your customers to keep their payment and personal information safe and secure. In addition, personalization helps in identifying serial returners. Also, it restricts them from taking undue advantage of offers and discounts.

 3. Warehouse and Inventory Management

Keeping a detailed inventory is the key to satisfying your customers. If you are using the right integrated eCommerce solution, it will help you track your inventory seamlessly. When you are integrating your eCommerce platform with your ERP, the inventory automatically gets updated on each order placed.

4. Integrated Social Proof APIs

Integrating the social proof API boosts your organization’s credibility. Furthermore, it guides your customers while buying products from your eCommerce storefront. An Integrated eCommerce solution assists you in getting product reviews, featuring social media feeds and many more.

Highlights on the Interface eCommerce Solution

Let’s discuss some unique features of the interface eCommerce solution and how it helps to run your eCommerce storefront.

1. Standalone eCommerce Solutions- You can easily create navigation structures and web pages in standalone eCommerce systems. In addition, it assists in updating product information and provides payment and ordering options for customers. The eCommerce storefront can synchronize and share crucial data through the interfaced connection. It functions with other business systems integrated into your storefront.

  1. B2B eCommerce Functions-Finding B2B functions are not incorporated in your standalone system. These features include discounts and customer-specific pricing, as well as bulk ordering to multiple shipping addresses. Therefore, you need to connect the interface eCommerce system with your tested and customized storefront. This way, information will be exchanged. Here, the interface eCommerce of your storefront will act as a bridge between other business systems and your site.

Wrapping Up

Therefore, by now it is clear that there are many advantages to ERP eCommerce integration with your storefront. To get the most benefit from an integrated eCommerce solution, you need to partner with an expert. The person needs to have the expertise to guide you with your specific needs.


1.What are fully integrated eCommerce platforms?

Basically, an integrated eCommerce platform is a software wherein the hindquarters like ERP and CRM are consolidated with the online platform. The aim is to provide an ultimate solution for all the activities in an integrated format to the seller.

2. Why is eCommerce integration important?

Ecommerce integration allows businesses to optimize their time on day-to-day processes. This happens through the automation of certain functions like sending customers notifications. Integration saves time by speeding up the exchange of data between the related systems.

3. What is integrated invoicing in e commerce?

An integrated eCommerce solution allows seamless use of all the data in-store from your ERP and other systems to empower your eStore. Basically, it directly connects the ERP system to your eCommerce store without a third-party connector’s intervention.

 4. How does e-commerce integrate with business transactions?

eCommerce integration helps in reporting details like customer data, web orders, payment methods and shipments. Furthermore, you can upload the details of the inventory and item in particular from the ERP to the e-commerce platform, thus eliminating the need of adding the same data once again.

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