Everyone wants to be ahead of its competitors. If you agree, then you definitely want to add some strategies to make most out of your e-commerce store. Thus, for improved functionality and personalized shopping features for your customers, you need to focus on your online promotion process. Several strategies are present for eCommerce website promotion and engagement but here we will discuss the importance of Magento 2 Popup Extension.
Magento 2 is a feature-rich platform, perfect to offer desired functionality to merchants in boosting sales and business globally. To take advantage of the platform’s benefits, you need to know about Magento 2 popup extension benefits that will help you in enhancing the website functionality.
Introduction to Magento 2 Popup
A popup is a small window that instantly appears on a website’s visual interface while a user is browsing a website. Literally, it pops up on the screen. That is why they are called as “popups.” A popup can come in different sizes and types. It can be a banner or a sidebar, or a full screen.
Magento 2 popup is considered as the most powerful marketing tool because a popup can engage customers’ attention immediately and effectively. Thus, popup is widely used by eCommerce store owners. Magento 2 Popup extension allows you to create and show unlimited popups on your store.
But why you need a popup extension? How exactly can it guide you? In this blog, we will explain the key benefits of using the Magento 2 Popup extension as well as introduce you to the best module for your store.
Three main functions of a popup
Some important functions of a popup include:
- Generate subscribers
A popup subscription form is quite common to engage visitors’ email addresses and other contact details. It helps grow your email list and build strong relationships with customers.
- Advertise specific content
- Lowers bounce rate
The bounce rate calculates the percentage of visitors that leave a webpage without taking action, and this metric impacts your SEO. That’s why it is important to integrate popups to ask for visitors’ contact details to support further communication. This sort of popup is named an exit pop up and appears when a visitor is about to close the website.
Overall, a popup is an advertisement strategy designed to guide online store owners boost conversion rates and gain more quality customers.
Main Advantages of Magento 2 Popup Extension
Magento popup extension offers several advantages for an eCommerce store success in digital world.
- Engage people’s attention
The most significant benefit of popup is that it’s amazing at grabbing people’s attention. A popup jumps straight in front of the user’s eyes, ensuring its content is delivered.
Since the popup is automatically appeared when someone lands on the website, it is difficult to ignore. Not to mention that to close the popup, people need to click on cross. And before doing that, they already have checked what the popup was offering.
- Higher conversion rate
Popup can boost customer engagement and conversion rates. A popup works like a small showroom showing customers the products and discounts, coupons, and other deals. When they are placed on a popup, they are readily available to someone accessing your website, which means the chances of getting conversions are high.
There are several things involved in using promo popup. You should design your promotion plan to see whether and when to use a contact form popup, promotion popup, and newsletter popup.
- Simple customization
A big plus point that certified Magento developers reveals is the design process of the popup as per your wish. Not only it helps with promotion, but also a clear and informative means to deliver your message to customers. This surely lower visitors’ annoyance with repeatable same-design popups.
- Brand visibility
A popup is easy to customize and it is the first thing a visitor come across, it is a great place to showcase your brand and what your business is all about. You should apply popups to display your best products or unique selling points.
Most Popular Magento 2 Popup Extension
We will introduce good quality extensions to help you make better selection. Here are a few of them for your eCommerce business.
- Popup Pro
Magento 2 Popup Pro supports online merchants engage buyers’ attention to promo offers by using customizable popups. Popup windows get triggered against different events as mentioned by the extension.
- Display popups on catalog and product pages, at shopping cart and checkout.
- Make popups visible with different animation effects and predefined positions on a web page.
- Exit Intent Popup
Implement Magento 2 Exit Intent Popup to convert abandoning store visitors into potential customers. Drive more sales and notably enhance your subscriber base.
- Interact with abandoning customers via exit intent popup.
- Retain customers with engaging offers, rewards and discounts.
- Newsletter Popup
Create your email list, bigger, faster than ever before. You can design beautiful popups in minutes & start converting website visitors into subscribers, social followers & customers. The extension offers 4 conversion rate optimized responsive designs.
- Page level display – perfect to display popup only on homepage or on all other pages.
- Well Timed Display – this reduce time delay to increase newsletter engagement rate.
So, these are a few popular Magento 2 popup extension used for eCommerce website success.
The above discussed are some of the key types & benefits of Magento 2 popup extension to integrate in an online selling store. Just be ready with your E-commerce store requirements and integrate the extensions meeting your project needs. If you face any concerns with your store simply consult certified Magento developers to meet both business & end-user needs. Experienced development agency serve all your business requirements in the best possible manner without any delay.
Frequently Asked Questions
- What is Magento Extension?
A Magento extension is a block of PHP code that includes functions, added into Magento to enhance its functionality. Extensions are developed using the broad network of Magento partners to give complete flexibility and power to maintain the store the way you want.
- What is Magento marketplace?
Magento Marketplace is the next generation application store offering merchants solutions, and provides qualified developers the tools, platform, and prime location to build a thriving business.
- Is Magento free or paid?
Yes, Magento is free program, basically it is an open-source platform to build E-commerce website. The open source E-commerce Magento offers unique features to grow and create online store from scratch.
- How do I install Magento marketplace extensions?
To install an extension, you must:
- Get an extension from the Magento Marketplace or another extension developer.
- Get the extension’s Composer name and version.
- Update the composer.
- Verify that the extension is installed properly.
- Enable and configure the extension.