What Makes Magento an Ideal Choice for Grocery Store Development?

 

Since the outbreak of the global pandemic, the online Grocery Store and food delivery markets are experiencing a boom time. Grocers across the globe have responded by increasing their availability of online grocery shopping, implementing door-step delivery models, and providing curbside pick-up. To build a full-fledged online grocery store, you must choose a platform that can perfectly meet your requirements and goals. As a leading Magento development agency, we have revealed how the Magento eCommerce platform benefits food and grocery delivery services.

An Overview of Online Grocery Store Market in 2022

Online food and grocery delivery has emerged as a multibillion-dollar industry in recent years. Today, online food and grocery ordering has become a common practice for people.

  • According to a Statista report, online grocery shopping falls under the top 5 online shopping categories in the US with a turnover of $432.1 billion.
  • Additionally, the US online grocery business is expected to generate sales of $135 billion approximately in 2022. This number is further estimated to reach $187 billion by 2023.
  • Furthermore, the number of online consumers, ordering food from online grocery stores is constantly increasing in the USA. The number of online customers of different grocery categories is estimated to reach 163 million by 2024, according to Statista.

Therefore, investing in grocery store development is a good way to earn business profits. However, you must be aware of the current market conditions to choose the right eCommerce platform for your business. If you want to start an online grocery store and looking for the best platform to build your online grocery store, you have landed in the right place. This blog post intends to make you understand why Magento eCommerce website development is an ideal choice for you.

So, let’s begin!

Why Choose Magento for Grocery Store Development?

Magento is one of the most popular eCommerce platforms amongst online grocery stores worldwide. Below we have discussed the main reasons why you should hire Magento developers for building premium quality food and grocery stores.

Personalized Customer Experience

Each consumer has a different mindset and behavior when it comes to online shopping. With Magento eCommerce website development, you can turn this difference into an opportunity through customer personal profiles. They offer:

  • Push notifications
  • Useful reminders
  • Order editing
  • Product reordering

Custom Merchandising

Customization promotes individuality when showcasing products on an eCommerce website. As an online grocery retailer, you may be wondering ‘How to increase sales at my grocery store?’ If you want to drive more eCommerce sales, we suggest following the tips mentioned below.

  • Show Products from Various Angles –By providing multiple images, or adding a video or 360-degree view, you can give your customers a better understanding of your products.
  • Make Use of Filters and Layers –This allows customers to search for products in the grocery list based on brand, price, or delivery options.
  • Offer Personalized Recommendations –You can leverage AI-based engines for offering personalized and relevant recommendations. For example, categories like dresses can be accompanied by the “Best pairs with” suggestions.

Lucrative Promotions

Magento eCommerce website development helps you build online grocery stores that facilitate the designing of strong, distinctive marketing strategies and promotional campaigns. With an effective strategy, you can gain more profits and stand out in the crowd.

Here’s how you can offer a pleasant and engaging customer experience at your online grocery store:

  • Effective Loyalty Program –You can run customer loyalty programs that offer special discounts, and coupons, like a flat 20% off on product purchase or a complimentary food item on the purchase above a specific amount. This way you can increase your repeat customers.
  • Feature New Arrivals –Showcasing your new products and services under the “New Arrival” label indicates that your business grows and attracts new vendors. This strategy works best for services as well – For example, zero-contact delivery, paperless packaging, or new payment options.
  • Win-back Emails –Send an email with the bestsellers or a personal discount to gain customers’ loyalty and bring them back to your online store. You may also ask customers to give feedback on their shopping experience with your store.

Streamlining the Delivery Process

If you want to make your customers complete their purchases, then you need to pay special attention to your product delivery process.

Here‘s how Magento can help you create a seamless order delivery process.

  • Multiple Payment Methods

Integrating multiple payment options provides shopping convenience to your customers. Two commonly used payment methods include cash on delivery or pre-payment of the order on the website. When it comes to ordering products sold based on weight, you should consider adding a pre-authorized payment. This allows you to reserve the maximum possible cost on a shopper’s credit card account, and to withdraw the specified amount following the order delivery.

  • Order Delivery and Tracking

Customers often seek eCommerce stores with fast or express shipping provisions. Door-to-door, express, and contactless deliveries are the three popular options shoppers prefer to choose from.

Online grocery store development with the Magento eCommerce platform helps you to keep your customers up to date with the current state of their orders. Magento comes with an effective order shipping and tracking management solution that allows customers to track their orders in real-time. You can set the system to send automated messages with the expected time of arrival or update the delivery tracker on your store.

Useful Tips to Boost Your Sales with Grocery Store Development

Whether you’re a small business or a large enterprise, your ultimate goal is to increase eCommerce sales. Approaching an experienced Magento development agency, like Magento India, can help you build an effective marketing strategy for your online grocery store to generate more sales and customer satisfaction.

Below are some useful tips to grow your grocery sales significantly.

  1. Create a Responsive Website

As more and more consumers are using their mobile devices to search for products and services. In today’s digital space, eCommerce businesses must create a mobile-responsive website that offers easy navigation and a delightful shopping experience.

With Magento, you can not only build robust eCommerce websites but also create a mobile version of your site. You can partner with a trusted Magento eCommerce app development company that can help you create mobile applications or progressive web applications that delivers enhanced customer experience.

  1. Offer Free Delivery

Higher shipping charges and options often lead to higher cart abandonment rates. Offering free delivery services can help you boost your sales, average revenue per user (ARPU) as customers are likely to purchase more, and loyalty as they become your repeat customers.

  1. Store Customers’ Purchase History

One of the greatest benefits of grocery store development is that you can save your customers’ order history. As a grocery business owner, you can use this information to grow sales. It facilitates:

  • Analysis of products that sell well and that are less popular
  • Create targeted ad campaigns through relevant messages
  • Enhancing customer experience with a personalized strategy
  • Offer surprise rewards and incentives

You can also run a digital coupon or reward program to keep your customers happy. Customers can redeem rewards or points to get free products or free delivery. Furthermore, you can add a complimentary gift to an order to make shoppers return to your online store and order more.

  1. Improve Your Customer Service

If you’re a grocery retail business, make sure you deliver fresh groceries on time, with proper packaging. Good customer service leads to better customer satisfaction and higher sales.

  1. Ensure Effective Communication

Easy and effective client communication can facilitate increased sales and customer satisfaction. Below are some of the ways you can ensure proper and open communication with your customers.

  • Use Social CRM –You can use social media platforms to improve your communication. Moreover, you can enhance your products and customer service by evaluating the information or customer feedback available on social media.
  • Live Chat Support –By integrating chatbots into your website, you can provide your customers with real-time responses to their queries and concerns related to your products or services.
  • Add FAQs and Contact Us – Compile all the possible customer queries with their answers on a page to guide your customers. Add a ‘Contact Us’ CTA button on the same page to help your customers reach out to your support team with their concerns.

Final Thought

Online food and grocery delivery businesses have made the lives of people much easier and more convenient. Today, customers can order food and grocery online through websites or mobile apps and get them delivered to their doorsteps.

Whether you’re planning to start an online grocery store or create a Magento marketplace for customers and vendors, Magento is an ideal eCommerce platform for you. This powerful B2C or B2B eCommerce platform provides numerous eCommerce functionalities that help you grow your sales and customer base.

We, at Magento India, specialize in delivering custom Magento eCommerce development services and solutions. We offer flexible engagement models to hire Magento developers based on your needs. Our team of Magento-certified developers uses the latest eCommerce technology to provide your customers with an incredible shopping experience.

Get in touch with us to build an intuitive, highly functional, and sales-driving grocery store today!

FAQs

Q.1 Which brands are using Magento for food and grocery delivery services?

Ans. Some of the popular brands relying on Magento eCommerce solutions for their food and grocery delivery services include:

  • Monin
  • Burger King
  • Cake Supplies

Q.2. What are the key features of a Magento-based online grocery store?

Ans. Some key features of an online grocery store built with Magento include:

  • Simple, user-friendly interface
  • SSL security and two-factor authentication system
  • Multi-lingual capabilities
  • SEO-friendly website
  • Product comparison
  • Shipping and tracking management solution

For More Queries, Feel Free to Contact Our Magento Certified Experts.

 

Build a Sales-driving Grocery Store Using Our Magento Development Services.

Talk To Experts