The festive season is a profitable season for eCommerce store owners. People shop on different occasions like black Friday, Christmas, and many more. As a result, almost all businesses have a surge in sales and revenue. However, this is not the same for all eCommerce businesses. Some earn exuberant profits others struggle to benefit from the festive season. Let’s closely look at some points to remember while developing an eCommerce store.
Points to consider in an eCommerce store for the festive season
Here are some tips to remember during the development of an eCommerce store.
The website is the face of your brand shown to people. And for making your eCommerce store user-friendly and attractive. You need a strategic website design to give your user an impressive first impression. Your website’s every page should have a CTA and a clear description of the product you showcase. So that the customer follows the correct checkout and buying process. Remember the festival theme in your mind, so you can get the customized website accordingly. The eCommerce website design looks and feel should resonate with the festive mood so your users can relate. And should understand the variety of products you want to sell. You have to make the changes while keeping the website design user-friendly.
The more mobile phones there are nowadays, the more people use them. And shoppers usually shop through their mobile devices because of its ease. And it’s your responsibility to make your eCommerce store user-friendly. You should keep a check on it.
- layout – a vital feature so that users can quickly locate the required product they came searching for.
- responsiveness – fit in all screen sizes for any for more user-friendliness.
- navigation – for the best user experience on your website.
- pop-ups – ensure fewer pop-ups on mobile devices to lower bounce rates.
You can also hire a Magento developer to ensure a mobile-optimized website.
Examine your website speed
Slow websites ruin the user experience and increase the website’s bounce rate. A single-second delay can cost you a lot of customers and money. Thus, optimize your website’s speed and check if it takes more than 2 seconds to load. If it takes more than 2 seconds, you should contact an eCommerce development company to improve the speed of your website. Do it before the holiday season because your website’s traffic may increase during the holiday season. It may cause your website to load even slower.
Build customer trust
Customers who trust your website and business are more likely to make a purchase. Many people are concerned about sharing their credit card information and other sensitive information on suspicious shopping websites. To address this, you should include trust badges on payment pages so that customers do not hesitate to pay for their orders. You can also use third-party trust badges. Also, don’t forget to include a physical address on your website’s about us page. It can provide additional assurance to customers.
Integrate your marketing efforts
Maintaining a steady flow of content is essential for developing a holiday marketing strategy. It is accomplished through social media channels, blog posts, video content, etc. Any web search traffic that leads to your website is good. Customers will be directed to your eCommerce store and thus boost your holiday sales if your content is original, up-to-date, and relevant to the holiday season. Furthermore, using product tags consistently to create more shoppable posts can help you reach new customers and maximize the value of your shop.
There are many sites all around the internet. But what welcome your visitors to your site is its Search Engine Optimization rankings. You have to be mindful while making your website rank on the internet. Or at least should be found when users search for requirements. For example, if you have a toy eCommerce store now, you must use a strategy accordingly. Ask yourself the following questions.
- keywords they would search for
- content they want
- eCommerce store for keywords
Keyword research is an ongoing game in which you must choose the keywords that are relevant to your business and have a high search volume. Consider the search intent of the keywords. You can hire a Magento developer to help you rank higher in search engines and earn more profits.
Create festive PPC ads
Just like you dress according to the festival, you should create ads according to the festival. You will need an effective advertising strategy to reach your target audience. There is no better way to advertise today than with digital ads. As we approach the holiday season you can begin planning special festival promotions. If you make any special ads for Christmas or New Year’s Eve, you can reach out to your potential customers via digital ads. You must find such keywords for your business and run advertisements using them. These are the keywords that people look for during the holiday season.
Simplify the checkout
Having all your checkout-related forms on a single page will simplify and speed up the checkout process. Loading a single page instead of waiting for multiple pages to load, especially on a mobile device, can be a game changer. Allow customers no time to leave your website. All of these factors add up to one thing: customer satisfaction. A single checkout page improves the overall user experience of your site, and you want people to leave satisfied with everything.
These items will undoubtedly assist you in properly preparing for the holiday season. However, much depends on how you go about it. For more consideration, consult an eCommerce mobile app development company for your projects.
What exactly is the scope of eCommerce?
eCommerce means buying and selling marketing, servicing, delivery, payments, services, and other networks.
What are the disadvantages of eCommerce?
The negative consequences of online shopping are directly causing issues such as invasions of customer privacy.
Is it wise to invest in eCommerce?
Investors can profit a lot from eCommerce stocks, but there are risks involved.