The eCommerce fashion industry is one of the most crucial industries that accounts for a substantial share of the worldwide economy. It is evident that eCommerce is growing rapidly post-pandemic, businesses are going digital with stiff competition in the market rising exponentially.
This tremendous growth in the fashion industry has been taken to surprise by many enterprises. The advancements made in the eCommerce platforms allowed the fashion industry to leverage a major growth opportunity in sales via apparel store development. This booming retail business is focused on exploring trends to increase revenue and acquire more leads.
The rising globalization, digital innovation, and changes in customers’ spending habits catapult the fashion industry leading to a dramatic shift. In this blog, you can take a detailed look at the significance of the fashion eCommerce web design services this year and beyond.
An Overview of Online Apparel Store Development
In simple words, fashion retail makes the largest B2C eCommerce segment worldwide, and is expected to touch nearly $900 billion in the future. It clearly states that the fashion eCommerce industry is thriving, and businesses not leveraging their power will miss out on great opportunities.
Post-pandemic, people are reaching out to online retailers like never before for their apparel store development requirements. The gigantic revenue created by online fashion customers allowed fashion retailers and businesses to grow and thrive for excellence.
Experts suggest that eCommerce portal development has become an integral part of today’s fashion world generating revenue worth $481 billion in 2018, which increased to $545 in 2019, and is expected to grow up to $713 billion by 2023. Considering this data, it doesn’t come as a surprise that the fashion eCommerce industry is on the verge of becoming a trillionaire industry soon.
Why eCommerce has become an integral part of the fashion industry?
The eCommerce concept has revolutionized the fashion industry in many ways. From allowing customers to shop at the convenience of their homes to help them make sure their favorite brands reach their wardrobes, eCommerce platforms have come a long way. Studies and researchers claim that apparel store development sales on eCommerce websites have increased beyond expectation while outperforming sales in different categories.
Let’s check the various factors that contributed to the eCommerce success in the apparel industry:
The internet has shrunk the entire world making it accessible to people in different corners of the world. Long-distance communication has become faster, cheaper, and highly reliable. Thankfully, the internet allows businesses to maintain a website and reach out to their target audience all over the world. From domestic population to expanding businesses on a global level.
Leveraged by fashion giants
Giant fashion brands are leveraging the power of eCommerce to maintain their brand value and popularity. Top brands understand the value of eCommerce and therefore, they maintain their official websites to ensure their customers stay connected with their business. Top brands like Nike have experienced a 30% growth in their total sales on their eCommerce platforms. Also, there are many leading businesses witnessing significant growth in sales after marking their presence online.
Emerging fashion brands supporting e-business
eCommerce is no more limited to big brands like Nike and Zara. It is now supporting start-up fashion businesses at a grand level. The growth rate of newly established online fashion stores is much higher than the growth rate of any newly established brick-and-mortar fashion stores. One reason for this popularity is its easily accessible target audience on eCommerce platforms.
eCommerce is the driving force of the apparel industry. Today, people no longer talk about the conventional ways of managing and marketing fashion businesses, because everything is possible online.
Considering the scenario a few years back, people avoided online apparel store development services due to a lack of trying and testing the products online. Thankfully, with the arrival of advanced technologies like AI (Artificial Intelligence) and VR (Virtual Reality), it is now possible to buy a tried and tested product. Also, customers can choose from varied options with the help of VR technology.
How to succeed in the eCommerce fashion industry?
By now you may’ve understood that eCommerce is the key to success in the fashion world. But, if you are new to this industry, here are a few things you must take care of to make huge profits, gain higher ROI, and build a long-lasting relationship with your customers.
Create an engaging fashion website
Hire a professional eCommerce developer who can help you build an impressive website, and Magento optimization with attractive themes and graphics. However, don’t limit it to looks. Instead, focus more on providing your customers with an easy-to-use, attractive, and highly-functional online fashion store that loads in a blink of a second.
Outstanding eCommerce marketing strategies
Despite having amazing products and great infrastructure, if you lack marketing tactics, it’s no point. Marketing is a crucial aspect of the apparel store development project for cross-sell, up-sell, social media campaigns, paid ads, special discounts, and more.
Email marketing automation for user engagement
Emails are the best when it comes to reaching out to a large audience directly. It offers one-to-one communication with your customers to make them feel comfortable with your products. Also, it helps boost sales and conversion by reportedly increasing your business ROI up to 44%.
Choose the right eCommerce platform
There are multiple factors to be considered at the time of selecting the right eCommerce platform. Before investing your hard-earned money, time, and effort into an eCommerce platform, we recommend conducting in-depth research and analysis to choose the platform that perfectly serves your eCommerce business.
Offer reliable customer support
If you want your target audience to return to your fashion store always, then provide them with a laid-back shopping experience. The fashion business demands communication as there are lots of concerns raised by the customers. Therefore, provide them with a reliable, 24×7 customer support service, live chat, social media support, and more for excellent customer support.
Platform security and multiple Magento payment gateways are a few more things fashion businesses must consider adding to their eCommerce platform to ensure smooth functioning and an attractive customer base.
We hope you are now aware of where the eCommerce industry is heading, and how it is the right time to enter this fruitful market. If you are worried about how to start with eCommerce services to upscale your business growth, you have our assistance.
Connect with our experts, and they shall help you with the best apparel store development services and solutions.
What is the role of eCommerce in the fashion industry?
Customers can purchase fashion products from your website for which, you need to display the products on eCommerce and social networking sites to attract more buyers. Also, online media house takes these products worldwide with the least money investment.
What is the importance of eCommerce?
With eCommerce, businesses can reach a large audience, lower their operational costs, and help customers shop across various brands under one roof.
What are the 5 advantages of eCommerce?
- Quick buying process
- Product listing creation
- Reduced cost
- Affordable advertising and marketing
- Flexibility for customers
- No reach limitation
- Product and price comparison
- Quick response to buyer/market demands