Online selling has become a major way to engage your prospects and retain existing customers. No matter whether you own a small or established business moving to eCommerce store development has become a necessity. As per reports, online selling generates 40% more business than a retail outlet. Convenience and ease of payment are crucial factors behind people enjoying online buying. An online portal is a win-win situation for both seller and buyer.
To build an eCommerce/online selling website multiple platforms are available. But when we see the features, real-time support, and regular security updates Magento is a clear winner. The architecture of Magento CMS is one of the most user-friendly among competitors assisting you to launch a business flawlessly.
Short Introduction of Magento CMS
Magento CMS is a perfect platform to build an online selling portal. The availability of out-of-the-box features makes it the preferred choice of developers. Adobe owns Magento and is offered in both free and premium versions.
Whether you are looking to build a B2B eCommerce platform or B2C you will face no concerns with the development features. One of the key distinguishing features is flawless inventory management with the functionality to host millions of products.
Why Trust Magento CMS?
You may come across different CMSs for your eCommerce development but Magento has some unique features. In the last few years, the user base of Magento has surged exponentially. The flexibility and scalability offered guide businesses to expand their presence.
- The setup process is easy to accomplish helping startups to create an engaging website. Usually, startups have limited resources including money and talent to set up a website.
- The presence of official support and a vast community comprise of researchers and experienced developers. No matter which time zone you are following, support is available 24/7 from different mediums.
- People trust buying from eCommerce stores offering secure payment including cards & eWallets. No unauthorized person can access your customer records and business details.
- With Magento payment gateway integration no need to be concerned about malware and cyber attacks. With built-in features, it becomes easy to secure your site. Operational cost is saved as well when prevention of attacks is done in the early stage of development.
- I cannot stress it enough, more SEO benefits mean a higher sales rate. Magento offers features that lead to more profits and higher sales. It reaches out to more customers.
- Last but not least, Magento CMS offers great server performance. It is a high-maintenance CMS that doesn’t slow down your server. Even when a large number of people are trying to access your site, you will not face difficulties. Magento allows your site to run smoothly without any interference.
Features of Magento CMS for eCommerce Store Development
Here we will learn about some amazing Magento features for eCommerce website development.
Open-Source CMS
One of the key reasons behind Magento’s immense popularity is its open-source nature. Developers from across the globe can access it for free and customize it according to development needs. You can take source code and do some tweaking to meet your web development needs.
There is no limit to functionality development and once you hire Magento developer it becomes easy to meet business needs. It is one of the multiple features why developers without hesitation opt for Magento CMS.
Strong Community Support
Many times you and your development team will come across web development challenges. But with Magento eCommerce store development becomes easy. Community support is available in real-time scenarios facing challenges with security or third-party extensions.
The community comprises experienced developers, research experts, testers, and bloggers. It is one of our reasons to bet on Magento for website development. You can avail of support from both official channels and third-party blogging sites. Web seminars and Magento meet-ups occur on regular basis assisting users with their concerns.
Business Scalability
Many times situation arises when your website needs to scale to meet end-user demands. Magento has features to adapt to business needs without impacting your existing website configurations. No need to migrate your existing web configuration to meet peak demands.
Initially start with the free version to build a website but when you start receiving orders in large numbers upgrade to the Magento enterprise edition. This upgrade is not a challenging process but taking consultation from Magento 2 development agency is always a smart choice. The scalability of a CMS is an important factor in choosing an eCommerce store development platform, where Magento is a clear winner.
SEO for Brand Visibility
One of the major problems faced by business enterprises of all sizes is brand visibility. They always look for a solution that can help their website to drive more users, engage prospects, and above-all rank higher in search results. To help them with this challenge SEO strategy is implemented.
The best part of Magento CMS is its SEO-friendly features. eCommerce brands integrate SEO tools to help optimize their website as per search engines. With the presence of URLs, tags, and Meta descriptions, it becomes easy to generate organic traffic. It is important to assign a separate budget for marketing efforts and every eCommerce goal is sales.
User-Friendly Structure
The market is full of eCommerce store development platforms offering amazing features. There is no doubt features are important but being user-friendly is important too. An important fact is, Magento-based stores are fast and easy to access without any sort of sluggishness.
Moreover, compatibility with mobile-platform is another selling point of Magento. More and more users are looking for websites offering mobile access without impacting website layout. You can engage your prospects by creating a beautiful interface with a fast checkout. This is the major reason why millions of eCommerce websites are backed by Adobe commerce.
Enhanced Security
With so many reports circulating on the web regarding cyber attacks, it becomes important to keep your eStore security on priority. Many people think their website is not popular and they are safe from hacks. But this is not the right way to run a business online.
With Magento, you will get advanced security for your website in terms of two-factor authentication, CAPTCHA, and password-based security. Additional security is offered to predict and prevent possible security hacks. Secure payment with guest checkout is another added advantage for shoppers.
Reporting Analytics
Getting insights from reports and data collected has a vital role in the success of a business. Whether you own an eCommerce website or other information-sharing website having data insights is important. Several tools like Power BI and Tableau are available to generate insights in terms of reports.
Magento gives detailed information related to store performance, daily attractions, web traffic, and sales number. The CMS is Google Analytics integrated helping website admin to make smart decisions as per reports generated. Sharing reports to higher management and other stakeholders is simple too.
Multi-Store Functionality
The multi-store feature is helpful for brands operating in different industries. This functionality is a perfect addition for international retailers looking to expand their business on global fronts. Simply manage your website as per country operations from a single dashboard.
Ask your Magento 2 developer during eCommerce store development to integrate the Multi-store feature. This helps share data related to customers and helps businesses to create databases as per demographics. Each web store is independent of the other in operations and configuration.
Worldwide Shipping
eCommerce business success depends a lot on the shipping process. Timely shipping of products to every corner of the world is a challenging task. But with Magento 2 CMS this becomes a simple process by integrating shipping extensions. Many renowned shipping service providers are pre-integrated with Magento including DHL, FedEx, and UPS.
You can add shipping guidelines and pricing structures to ensure the customer is well aware of the whole process. This needs technical expertise but you can integrate shipping management software from a professional development agency for smooth execution.
Specific for eCommerce Business
Most of the CMS available over the internet offers eCommerce features as an additional commodity. Only Magento is designed for eCommerce store development focused on sales and inventory management. It has capabilities to target audiences as per their shopping behavior bringing personalized services.
Many brands are promoting their products and sending launch offers to customers as per their interest. With the availability of guest checkout services, users love to buy without creating an account. Product recommendations are provided to consumers with the help of the push notifications feature.
Technology Trends for Magento eCommerce Store Development
Many technologies back eCommerce giants like Amazon & eBay to become highly successful. Today we are going to discuss how these technology trends can help you elevate your business to new heights. Shoppers are attracted to digital services and to meet their demands technology integration is a must.
Voice-Based Shopping
The shopping process has changed significantly in the last few years. Earlier, users need to type a specific product in the search bar but now with voice-enabled features products can be purchased using speech. Bots are present to help customers in case of any trouble related to order booking and payment. Manually serving customers can cause errors in the long run but bots have no error to show. This helps to localize the whole buying process and improve overall customer service.
Cloud Storage
eCommerce business has a large volume of data to manage. It comprises user data, inventory data, warehouse data, payment details, and many more. To manage such a humongous amount of data, cloud storage is a necessity. This helps to release the load of servers and improve their working efficiency. Both sellers and buyers can access data in real-time and with complete security from any location.
AR/VR
The key difference between a retail outlet and an online store is personalization. Customer visiting a retail store can feel the product in their hands but online store lacks the such feature. But with the advancement of technologies like AR/VR, this has reduced significantly. Shoppers can now feel the product in different sizes before making payment. IKEA a leading furniture brand offers features to access and place furniture in their room. Implementing such advanced technologies can bring uniqueness to your website and redefine eCommerce store development.
Mobile-Responsiveness
Mobile platforms are slowly replacing desktop operations and generating over 60% of web traffic. With such a great opportunity, it is important to integrate such a technology trend. Brands that are already following mobile-responsive features are enjoying higher sales and customer base. You can reach out to an expert to create a mobile-friendly UI for your website. Mobile has become a necessity and its fast working makes it the first choice to access eCommerce websites.
Expert Virtual Consultations
The eCommerce industry has experienced a major change in the last few years in terms of virtual expert guidance. It enables buyers to consult experts from any location at their convenience, which is cost-efficient.
Based on the survey, shoppers during the COVID-19 pandemic were looking to online platforms having expert guidance features integrated. Buyers can set preferred delivery times, contact less delivery, and secure payment services. Magento offers features to schedule delivery, pay in native currency and interact with experts via video chats and more.
Social Media Integration
Social media integration is an important technology trend in eCommerce store development. Most users look for a platform offering social login and sharing features on the go. This is a great initiative to enhance the business’s visibility and reach. You don’t have to worry when integrating your website with different social platforms. This will eventually improve customer service and boost engagement. You can consult Magento community services to achieve business goals.
To keep your social media activities in sync with your sales-generating activities, focus on Magento 2 omnichannel extensions. One of the popular means to do this is the use of the Social login module. This helps your prospects to register without any trouble and sign in for immediate access.
AI-Based Personalizations
A prominent means for the eCommerce industry to grow business profitability is the introduction of personalization. Shoppers love to buy from eCommerce portals offering personalized shopping experiences. Artificial intelligence is the most advanced technology trend assisting you to personalize your eCommerce store development.
The key benefits an online selling store enjoys from AI include predictive analysis, product recommendations, customer support, and inventory management. With these benefits, your store will increase its brand effectiveness in the competitive digital world. With AI/ML, your store admin can study customer behavior, get data insights, and hence suggest personalized recommendations.
Actionable Content Creation
Adding your eCommerce store with user-focused and relevant content helps in higher engagement. Content has a crucial role to retain existing shoppers and drive new prospects as well as guiding them to a smooth checkout process. You can simply mix different forms of content to achieve a desired business outcome. Try to bring some uniqueness to your content in the form of interactive, storytelling, lifestyle-related, and email.
Renowned eCommerce brands follow the most effective content marketing strategy in terms of storytelling. It’s also useful when a specific offer or new product is launched. Customers have no engagement towards poor digital experiences and prioritize personalization.
Magento eCommerce Security Trends in 2023
eCommerce stores across the globe face security threats from hackers and your website safety are of extreme importance. To ease your security-related burden we’ll take care of your website and mention new technologies.
Hackers have moved ahead of DDoS attacks and are implementing modern attacks. They are implementing complex and powerful ways of harming eCommerce websites. As a result, every website admin should prioritize security elements.
Next-Gen DDoS Attacks
Hackers implement advanced DDoS attacks to take your website down ultimately resulting in business loss. Customers will get disappointed with sluggish website performance.
Slow VPN Servers
Modern DDoS attacks result in a disturbing public convenience. But when this goes one step ahead with hackers they target VPN servers. They attack employees using VPNs for eCommerce website maintenance services. Cyber threats hamper your remote workforce by attacking weak VPN servers.
Omnichannel Marketing
It has become a popular way to promote eCommerce services. It involves the promotion of services on multiple platforms but it brings risks as well. Managing promotion via email, and social channels need deep expertise. Here, you can hire Magento 2 developer to simplify the complete process.
Read More :
Reasons Behind Magento Support as the Best Platform for Omnichannel Retail
Phishing Attacks
Fraud has become advanced and Phishing is one such process. It involves sending fake links, and once the link is accessed your personal information including bank account details get hacked. Hopefully, you are aware of the possible vulnerabilities of eCommerce platforms, it is now time to protect your eStore.
Tips to Prevent eCommerce Store from Cyber attacks
Secure Hosting Provider
Hosting is highly critical for eCommerce website success in the long run. Make sure they are known to provide automatic updates with secure data backup. You have to prioritize high-security features and advanced web functionality. It should operate 24/7 with no downtime.
See whether the hosting service provider has apt security certifications or not. Reputed agencies offering hosting services are clear with their policies and ready to combat any cyber attacks.
Create Unique Password
A major problem faced by eCommerce website admin is unauthorized access. If not tackled properly could end up losing customer data. A proper way to address it is by securing website records using a combination of username and password. One of the perfect ways to create a unique password is by adding both uppercase and lowercase characters. This helps your website to remain protected from unauthorized access.
Those who are new to this concept should understand that password security is the most important phase to preventing online fraud. Reach out to a professional eCommerce development company to add strong passwords to your eCommerce website because it is the perfect way to protect your website.
Add SSL Certificate
SSL certificate is a benchmark used to ensure the data of buyers is secured while making online purchases. Shoppers look for a secure connection to make payments and it is possible by establishing with servers. This is crucial for any website getting sensitive information consisting of both credit card and internet banking details.
SSL helps eCommerce admin to understand that all the data and details are in encrypted form. A secure website URL is usually prefixed with “HTTPS”.
Frequently Asked Questions
- Why Magento is best for eCommerce store development?
Magento is a powerful and secure CMS managed by Adobe. It has all the features an eCommerce business needs to run successfully. With the presence of strong community support, users can address their questions from experts.
- What are the features of Magento CMS?
Magento offers several features that can be used to build engaging websites. Key features include Multi-lingual, SEO friendly, mobile responsive, social integration, and many more. Once these features are added your eCommerce store development will reach new heights.
- How much time is needed for eCommerce store development?
The time involved in eCommerce store development depends on multiple factors. Features, third-party integration, and the number of web pages have a vital role in analyzing time.
- How much capital is needed for eCommerce store development?
The cost involved in eCommerce store development depends on multiple factors. If you look to add features, third-party integration and advanced technologies, the cost will automatically surge.
- Why Magento India is best for eCommerce store development?
We have a team of experienced Magento developers that can securely build an eCommerce website. The expertise they have can help you achieve the desired business outcome like sales, user engagement and ROI.
6. Does your team have the knowledge of handling all the Magento development services?
At Magento India we have a professional team of Magento developers. They can do all Magento related tasks comprising migration, speed optimization, security updates and eCommerce store setup.
7. What pricing model your team follows for web development?
Our pricing model is customized and depends on your business requirements. We follow both fixed price and hourly rate model. The pricing depends on the web development requirements and execution strategy. It is important to define complete requirements in the starting. So there is no confusion in terms of the scope of Magento development requirements.
8. Do you assure about eCommerce store development security & confidentiality?
Yes, we sign a strict NDA to secure your website idea & data. Hence, we ensure complete security and privacy of your Magento website development project.
Wrapping Up
Many new technologies are available for eCommerce store development but the features Magento offers are simply remarkable. Most platforms offer eCommerce services as an additional feature but Magento is designed as an online shopping portal. In the blog, we have discussed Magento features, technology trends, and security-related challenges with their solutions in detail.
If you are looking to get into online business and meet modern consumer demands, consult professional Magento development services. They will not only help in development but also in website promotion. If proper marketing is not done getting desired business outcome and visibility is impossible.
