eCommerce model has grabbed the attention of investors from across the globe. Many people think professional online store development is an easy job to execute as multiple platforms are available with tutorials. However, a question comes to mind why consult eCommerce experts when I can build it myself?
When you run a startup, you can manage the operations yourself. But once your customer base increases and product inventory grows, it becomes a nightmare and needs expert resources to fix the situation. Here comes the need for professional eCommerce partners to ease your business operations.
No matter whether you have a startup or an enterprise-level setup, an eCommerce agency holds the expertise to offer professional help. They have years of expertise in different industry niches bringing desired business outcomes for their clients.
Why you need Professional e-Commerce Partner?
Running an online selling store in this tech-savvy environment is challenging. New technologies are released on regular basis, and you need to integrate them for higher customer engagement. The eCommerce industry has multiple challenges to address including secure transactions, simple checkout, customer service, and shipping.
Additionally, there’s inventory management, data safety, and payment gateway integration, which is something to take on seriously note. Besides, B2B eCommerce platform development requires a secure network, hardware devices, a development platform, and timely support services. Can you manage all these elements on your own?
In simple terms, availing of technical support services from a professional development agency maximizes productivity and profits. You can run your online selling business efficiently and improve your brand presence. Here are a few crucial benefits of eCommerce technical support services.
Business Benefits of e-Commerce Partner for Online Store Development
Still wondering why you need to partner with an eCommerce professional? Well, here are some important reasons that show how they can do wonders to your online store.
Use of Right Technology
Startups and small businesses require the latest hardware, advanced security applications, and other network management services. Managing these can be a tedious task to perform. Here the expertise of eCommerce agency specialists comes in! They offer the right set of solutions to integrate next-gen technologies to enhance your online selling potential.
Limited budget is another concern experienced by small-scale organizations to meet their needs. A professional Magento 2 developer can recommend the right hardware and software combination that is suitable for your business needs. They even put the right solution in place, ensuring optimized efficiency and streamlined internal operations.
Lower Operational Cost
Outsourcing eCommerce support can lower your operational cost. You can use this budget in your business marketing efforts and other long-term benefits. One such advantage is maximizing ROI and employee efficiency. You will have a team of support experts to assist you during troubleshooting operations.
Also, while consulting support experts you can interview them for the best candidate. You wouldn’t need to look for vendors to avail of different expertise for various development services. Thereby, you can use your valuable time and capital in expanding your business.
To run a successful online store it is important to have an advanced infrastructure. It becomes necessary to maintain infrastructure properly and keep it updated. Once you hire Magento support services, it becomes their responsibility to manage your infrastructure and ensure every component is properly placed. Hardware and software need to be updated and regular upgrades are performed if needed. They even recommend trending eCommerce technologies to save you time in researching new technologies. These technology trends will help you to acquire a new customer base, boost revenue and stay competitive.
You’ll be ahead of your competitors with the latest tech trends that are already implemented by the most successful companies like Amazon & eBay. Lastly, multiple technology features are available that are needed by modern users.
Higher Audience Growth
As per a popular report from Salesforce “over 80% of people prefer checking products online”. Modern people look for brands offering online shopping services and if you don’t have an online store development, you will stay behind your competitors. Your competitors are implementing unique strategies for customer engagement and being online is a great way to expand your business.
The team of Magento experts helps you to become an international brand and take your business to wider markets. This will help you to build a loyal customer base. For instance, Amazon is a popular global brand with having presence in every part of the world. They sell hundreds of thousands of products per minute.
Secure and Safe Operations
Seeing the success of eCommerce business hackers also try to access the data of consumers. eCommerce business involves several computer systems and networks to execute daily activities, they likely come across data breaches. But without Magento 2 development company services or a dedicated security expert, it’s more likely that the business will face more damage.
The safety and security of employee, customer, and product inventory records are vital for eCommerce businesses. Therefore, proper safety parameters should be followed to ensure a safe transaction is performed. Performing the right preventive and security measures is essential in ensuring business reputation is not impacted. But most startups and eCommerce brands face challenges in implementing the right data protection measures. Here comes the role of Magento experts in guiding your online store development to integrate antivirus software to secure your operations.
High Customer Satisfaction
Customer safety is the most important factor in eCommerce business success. When your customers have trust in your safety measures, they will return more often for shopping. This ultimately turn leads to actual profits. As per reports, 70% of support experts say the level of support calls has increased in the last few years as customers have become tech-savvy. Therefore to manage such challenges in a streamlined manner, you need expert technical support from the Magento team. With a professional team at your end, you can serve your customers smoothly. They build secure connections, feature-rich software usage, and manage inventory.
Moreover, streamline your communication process by having robust support services. Having this will surely lead to a drastic growth in customer loyalty and thus lead to a growth in annual profits.
24×7 eCommerce Support
For smooth and successful eCommerce business operation it is important to keep your data safe. The eCommerce industry faces data breaches on regular basis but it’s up to your expertise to ensure data security.
Once you hire Magento 2 developer, you’ll be free from security concerns and invest that time in business expansion. Also, in case of an emergency, you’ll have proper assistance in the real-time scenario.
The tech team also ensures that your business’s efficiency is improved through the usage of advanced technology. With a professional Magento developer, you can use tech expertise to engage prospects and retain existing customers quickly. Moreover, your business productivity reaches to next level. Thus, once you avail of Magento support services, your business brings the best return at a faster rate.
Incorporate Advanced Platforms
Integrating personalized shopping experiences and secure transaction is not sufficient to be successful. Having only a web presence will bring limited customers and you might want to expand further. One such business model is an omnichannel approach to reach different segments of the target audience.
As per a survey performed by tech-giant Accenture, over 60% of shoppers from across the globe want to access AR and VR technology to visualize products. 50% of shoppers prefer voice-enabled search features in an online store.
A professional eCommerce partner can integrate online store development using Augmented Reality, Virtual Reality, Mobile Apps, and Social Media Commerce. The whole objective of this process is to drive more sales and take you one step ahead of your competition.
Tips to Select Right e-Commerce Partner
There are countless eCommerce development companies available for your online store development. Hence, selecting the most professional is challenging. But don’t worry! We have mentioned some points in selecting your eCommerce partner:
Many eCommerce agencies claim big promises but in reality, they are not experienced to address your concern. The first quality when you look for an eCommerce partner is the experience they have to serve different industries. Check their reviews, completed projects, case studies, and client testimonials as the research element to determine a potential partner. These factors are really useful for the right expert to gain desired business outcome.
- Are they proficient in completing business-to-business and business-to-consumer projects?
- Are they experienced in serving both local and international clients? This helps you to expand your business to the international market.
- Can they serve enterprise-level businesses needing round-the-clock assistance?
- Check whether they are skilled to manage website customization and migration operations.
- Do they have the experience to integrate your eCommerce with PIM, OMS, CRM, Payment Gateways, and ERP?
- How creative they are in their services and build personalized customer experiences?
Several more factors are present for consideration, however, they change as per your business goals. Prepare a list of the challenges and ask your eCommerce partner to fix them.
Expert in Strategy Making
Your online store is a crucial business model for your company, and every strategy you implement affects your success. You’ll need an expert Magento team that knows both the technical and managerial aspects.
The involvement of proper strategy is essential to success, and at Magento India, we guide our clients with the best plan. Giving every department proper information from the start ensures every phase becomes successful.
Each department of eCommerce business ranging from order management to inventory comprises its requirement set that needs to be addressed. For example, Magento developers will probably have more technical knowledge on migration than your accounts team. Gaining real-time support from every internal department in your company is important and will bring desired results much easier.
Knowledge of Third-Party Integration
Your eCommerce will need third-party tools to improve operational efficiency and bring personalized user experience. We at Magento India have the expertise to perform the integration of different tools including PIM, ERP, Order Management, POS, and Payment Gateways. This helps clients to scale their business objectives in the most streamlined manner.
This process needs proper expertise and a deep understanding of Magento CMS. The last thing needed is a proper technology stack to amplify the work process. Many times you perform this activity and end up building solutions that aren’t useful for your online store.
Cost is an important factor when it comes to hiring an eCommerce partner for online store development. We know that budget has an important role and is a deciding factor in the selection process. But with cost, other factors need to be kept in mind.
Depending on the expertise of the partner, the pricing model varies. You can ask for quotes that are based on different parameters like working hours, operational expenses, technology suite, and infrastructure setup.
Some eCommerce partners, meanwhile, can offer low prices for similar services but they compromise with the quality offered. It is difficult to give the exact cost of the eCommerce solution.
Size of eCommerce Partner
The size of your tech partner has a vital role in your online store development. Once you search for an eCommerce agency you will come across a workforce ranging in different numbers from less than 5 to over 100.
- Small technology partners are easy to connect with and offer better accessibility.
- It has been observed that small companies are limited to SEO and content creation, they lack advanced services like data migration and security updates.
- The skill set and talents here are limited due to fewer staff and a limited budget.
- On the other hand, big-size eCommerce development agencies have all sorts of services under one roof. This is an added benefit of consulting an established development firm.
- One major limitation is their lengthy processes and complex communication mode. Internal staff feels disconnected when compared to smaller online store development agencies.
Thus, hiring the right agency is a balance between your online store requirements and the workforce size.
Use of Tools & Technologies
Similar to the strategies, it is highly important to know the tools and technologies being integrated by eCommerce agencies.
Following the right tools for the marketing activity boosts sales and also offers a personalized customer base.
- Make sure the support team you are looking to hire is proficient in SEO expertise. They must know the working of tools like SEMrush, Ahrefs, and Yoast SEO.
- If planning to hire them for the email marketing process, see their expertise in MailChimp or Campaign monitor tools.
Multiple other tools and apps are also present for different purposes including
- For communication purposes Slack is used.
- For reporting and data Google Analytics is used.
- For campaign design and development marketing tools are used.
Though such information appears theoretical, it can surely assist you in making your online store a top-selling brand.
Flexibility and Support
All eCommerce development agency give big hopes but the real test comes when your online store need official support. Make sure the partner you are looking to hire offers real-time support with complete transparency. Any kind of sluggish performance and downtime has a serious impact on business sales.
If your website users are unable to access your website to make any purchases, they may move to another platform. Are they experts in providing flexibility to your eCommerce business when it scales? Scalability, flexibility, and trust should be the most important elements when you are seeking a technology partner.
Challenges Addressed by e-Commerce Partner During Online Store Development
The advancement of eCommerce is a clear indication of its profitability. Like other industries, multiple challenges are faced while eCommerce store development and it becomes important to deal with them. This section will address challenges faced in 2023 and their appropriate solutions.
It is a major challenge for any eCommerce brand that needs immediate solution. The major security threats include:
- DoS and DDoS
- XSS or Cross-Site Scripting
Over 50% of threats came from bots resulting into business loss.
Your eCommerce partner implements high-end security solutions. Apart from data protection, and integrating security plugins, selecting a reliable CMS is mandatory. Seeing the security standards, Magento CMS is the most advanced option. Its inbuilt features focus on keeping the data of merchants and buyers’ secure.
Return and Refund Policies
Many online stores have complex return and refund policies. This approach results into lower conversion rate and loyal customer base. As per reports, 5-10% of purchased items are returned on regular basis. Customers feel unwilling to buy due to strict policies.
- Return to be placed within 5-7 days of purchase (short duration)
- High return shipping cost
- Refund to be reflected on other accounts/apps instead of bank account
- Delayed refund
- Refund to be reflected on next purchase
- No return and no refund policy
Resolving these issues has become a big challenge for many eCommerce marketing websites.
Return policies have a vital role in purchasing decisions. Merchants need to prioritize return policy or else lose customer retention. Employing a flexible return policy is one solution to integrate. Providing free returns to buyers and refunding the amount directly to the account encourage customers to buy more. All these strategies help merchants to gain customer faith. Flexible policies will make shoppers satisfied even after returning the product.
Identifying Target Audience
Market and customer demands change at a rapid pace. As a result, it is a big challenge to identify the target audience. Knowing prospects helps to identify products, marketing campaigns, and other business expansion strategies. Without analysis of the target audience and launching online store results in the failure of overall efforts.
Discount offers with free shipping help to engage the target audience. Magento experts employ marketing and selling strategies for business expansion. Product quality is also an important option to drive buyers to the website.
They use advanced SEO strategies to generate organic traffic. Moreover, you can engage buyers by improving social attraction. Multiple plugins are also available to boost sales and bring personalized shopping experience and business ROI.
Competition analysis is a big challenge for every industry. Once your service seekers get a better option they do not look back. In the online selling world, multiple eCommerce brands are competing to gain web traffic. Most brands have a similar set of products to offer with unique service offerings.
For business success, competition is an unavoidable asset. In eCommerce, competition is intense because of sales and higher ROI. To combat this challenge in 2023, you need to integrate uniqueness in your selling strategy and product.
Add products that are in demand and meet shopper requirements. It ultimately helps to match the potential customer’s vibe. Check your competitor’s strategies, the features they are adding to their products, and their selling process. See their product quality and compare it with yours to offer better quality to your prospects. Make sure you have to do competitor analysis not imitate the competitor’s processes. Take strategies on a serious note to remain competitive.
Frequently Asked Questions
1. Why hire eCommerce partner for online store development?
eCommerce partner have a team of experienced Magento developer that can ease the development process. They are experienced to address any challenge during the data migration, security update and marketing activities.
- How to hire a professional eCommerce partner?
When planning to hire expert development agency look for their experience, work portfolio, company size, cost quote and delivery time. All these parameters are important when looking to invest in online store development.
- How much time is needed for online store development?
The time duration for online store development depends on the business requirements. Features and functionality to add into the online store requires additional time for development.
- How you protect online store development idea and data?
We follow a strict NDA to ensure no data leak happens during the online store development. We take complete data backup of data when start the development work. Proper security measures are followed during the online store development.
The advantages of eCommerce business model are countless. It is convenient for shoppers and even saves time to make purchases. For sellers it is great way to market goods or services in a single click engaging prospects from across the globe. It is less expensive than retail outlets in operations. To achieve desired business outcome, simply hire eCommerce partner to reduce operational expenses and improve sales. At Magento India, we collaborate with retailers, small and enterprise level businesses to provide them unique eCommerce solutions. Our expertise help them to engage prospects and boost business ROI. In case you’re looking for expert guidance and budget-oriented services, feel free to visit us!