Plenty of stats have revealed how the eCommerce world has changed in the last few years. Earlier most Business-to-Business (B2B) deals were made over phone calls and written communication. As per reports, in 2021, over $2 trillion worth of B2B sales were performed via b2b eCommerce platforms. Most of the transactions were made by Magento seeing the platform’s popularity, features and market share it holds.
In today’s blog post, we will focus on B2B web portal development and how such companies can advantage from using Magento and its extensions.
Introduction to Magento
Magento was launched in 2008, is an open-source platform it works on PHP. Its whole objective is to offer a fast, feature-rich, and secure solution to build online selling shops. Magento powers 12% of all eCommerce websites running over the web.
Such popularity has engaged big organizations, ranging from Nike, and Coca-Cola to Jaguar. Magento has transformed a lot since its inception. The platform can be availed in two versions – a free one or a paid version meeting your business requirements.
Magento 2 is already available, introducing a completely changed version. It has expanded its performance and features, especially for the mobile platform. Many people tend to consult Magento 2 development agency as the platform offers a great solution for B2B projects.
Why Magento CMS for B2B?
Magento comes with several benefits that make it great for B2B eCommerce platforms. For one, it’s simple to use, and with the right expertise, you can save both time and money. With a strong community of developers, testers, and research experts, you can get timely support. Because of its immense popularity, several Magento extensions are available to optimize B2B eCommerce platform performance. This will help you track orders, manage customers and inventory, and follow capital flows much more easily.
Magento is a great CMS if your business involves either wholesale or retail transactions. The platform offers next-gen services for businesses to divide users into B2B and B2C groups.
Reasons to Invest in Magento CMS for B2B Commerce
Millions of sellers are using Magento CMS as their key business tool, we have discussed some prominent reasons to select.
Responsive Design
Engaging web design is a visual treat to shoppers’ eyes. It even helps to rank your website in search engines. Shoppers prefer spending time on websites that have responsive features. Creating a fast and secure e-commerce shopping experience is crucial for staying competitive. Mobile users generate over 60% of web traffic and it is especially important to cater to this large group. Having an intuitive, mobile responsive feature is necessary to personalize the customer experience. This also leads to convenient, faster, and more secure purchases. In addition to these benefits, Magento eCommerce website development grows the business reputation as a seller. The developer gets an easy-to-use, adaptive layout for a smooth experience. All these features constitute revenue growth and branding.
Fast and Secure Ordering Process
For a successful B2B eCommerce platform, it is important to manage your orders in a streamlined manner. It is important because B2B involves different types of purchases. Magento CMS facilities an efficient order processing method that will keep you and your customers satisfied. Shoppers have to just enter the product SKU when looking to buy a product. This alphanumeric code is assigned to every product helping sellers to identify the number of sales. Other essential features comprise:
- Management of requisition lists for big orders.
- Repeating old orders with proper convenience.
- Easy to handle different order
All of these will result in a higher number of sales. Your customers can easily repeat the number of orders in a few clicks, which ultimately encourages them to buy more. Those who are aware of their specific order can order directly using the quick order tool. This will lower the steps and take you straight to the search step. This comfortable customer order process by Magento will grow your business.
High-Quality Technical Support
Real-time technical support has a vital role in the success of eCommerce in the competitive world. Shoppers prefer websites that are secure and fast in loading. Websites taking more than 3-4 seconds to load face challenges in acquiring the desired number of prospects. Even the smallest cart-related error or design issue may make your potential customers leave the page.
That’s why Magento support services are in huge demand and it ensures your site keeps on running 24/7. They give consultation on:
- Cart & checkout issues
- General troubleshooting
- Security improvement
- Error messages
- Slow loading
- Readdressing issues
With Magneto support, you don’t have to worry about your B2B eCommerce platform apart from focusing on the growing number of sales and marketing strategies.
Customer Segmentation
Offering a unique and personalized buying experience will bring you desired revenue. Every shopper looks for a value-added experience, they want ads or campaign designs specific to their business needs. Magento offers a B2B eCommerce platform customer segmentation feature. This is a great tool that will automatically manage the experience shared with every separate group of buyers. Such a feature brings desired business outcomes in terms of revenue, ROI, and sales.
The segmentation works in the background and is fully automatic. The algorithm keeps multiple parameters in check including buyers’ behaviors, and purchase history, and put them in separate groups with marketing tactics. It gives attention to:
- Prices
- Buyer behavior
- Products added to the cart
- Types of products
- Viewed products
Personalized customer experience focuses on building a more tailored experience for your customers. It not only assists in improving the customers’ experience, but it gives liberty to know them better.
Enhanced Customer Experience with PWA Studio
There is one special feature that makes Magento CMS unique from others is the PWA Studio. It is a fully decoupled front-end that is optimized for the Magento back-end. Integrated with advanced modern tooling, the B2B eCommerce platform can efficiently create advanced and dynamic user experiences.
Some of its key benefits:
- PWA helps to build a Responsive UI resulting in optimized shopping experiences, accessibility, and functionality.
- The availability of headless architecture with a robust API layer brings desired flexibility to build a custom front-end while working with a Magento back-end.
- PWA operates in offline mode as well or with limited connectivity. Merchants enjoy push notifications, native app-like features, and mobile commerce.
These are the core benefits of having Magento as your B2B eCommerce platform. But to enhance the Magento CMS functionality, extensions have their role. In the below section, we will discuss extension types and their selection criteria in detail.
Importance of Magento Extension for B2B eCommerce Platform
Magento is the most used open-source platform that has changed remarkably in the last few years. Magento default platform doesn’t offer any extensions to make your eCommerce store unique. Being a platform, it doesn’t offer a complete solution for every business.
Meanwhile, Magento extension development offers all the crucial features needed to expand the platform functionality. Using the latest and premium Magento extensions combination, you can fulfill the requirements of your B2B eCommerce platform in the best manner.
Benefits of Magento 2 Extensions for Your eCommerce Store
Manage Delivery Date and Time
After you have developed a B2B eCommerce platform, the next step to focus on is the smooth delivery of the orders to respected customers. When you receive a large number of orders for your eCommerce website, it is your responsibility to ensure products are delivered on time. The traditional process involved a manual approach to delivering goods which results in errors that directly impact brand reputation.
To fix this situation, Magento 2 Delivery Date and Time extension is your best choice. It not only helps shoppers to select delivery time & date as per their preferences but also aid merchants to keep track of the delivery schedule.
Business Expansion
Most businesses look to expand their business on a global level but face challenges related to language. Customers prefer shopping in their native language and making payments in local currency. Suppose a customer from a different location visits your B2B eCommerce store in search of a particular product. At last, he leave your online web store without buying any product just because of facing difficulty understanding product descriptions, how would you address this situation?
Therefore look for a Magento extension that helps shoppers understand the content in their native language. Here you can ask Magento module development to look for the Advanced GeoIP Redirect extension. It enables the shopper to interact and understand product descriptions in the language they are looking forward to and increases your overall sales.
Streamlined Order Management
Every eCommerce business come across thousands of orders on daily basis. A major challenge for them is to perform orders and inventory management in the most effective and efficient manner. Here comes a Magento extension to save you from this challenging situation and process your orders in a faster and easier manner.
Split Order On Checkout Pro is a perfect extension to manage your streamlined order management. This extension assists store operators to track their orders with complete security and in a fluent way. It gives complete access to control the ordering process and lowers the workload of store admin.
Social Channel Integration
Social channels plays a vital role in the success of any B2B eCommerce platform in the competitive world. Every eCommerce business look for new ways to promote their products and social media is a perfect platform to do so. And when it comes to Social channels, Facebook & Instagram is one of the leading platforms where your prospects hang out the most. If you fail to engage them, you might face difficulty to grow your business in competitive world.
You can integrate Facebook Feed Magento 2 extension for B2B eCommerce store. This helps store owners to embed and promote the Facebook page within their shopping websites. This brings a great way for shoppers to interact and share products over the social channel right from the website interface. More interaction results into higher engagement, and ultimately more sales.
Boost Business Engagement
Most people tend to do research before buying a product online. They check reviews and collect information about the product of interest. Having an informative blog giving details about the product is the best way to analyze the item’s pros and cons.
The more informative the description is, the chances of customer engagement are higher. More people on the website bring more sales for your business. And this will grow your B2B eCommerce platform ranking in search engines.
Being a store owner, the Magento 2 blog extension is your perfect solution to grow engagement. This blog extension is useful in creating the blog-add, editing/modifying publishing on their respective website, and growing website engagement.
Magento is the best eCommerce platform offering amazing benefits. To grow the functionality of your B2B eCommerce platform, the Magento extension is the best investment. They not only optimize the efficiency of an eCommerce store but also helps to stay competitive with a higher number of conversion rate.
Criteria to Select Magento 2 Extensions
When installing a new Magento extension in your B2B eCommerce platform, how to identify its relevance? Several extensions are malware enabled, and they impact the online store’s performance. How to select an extension free of malware and meet desired business outcome?
Rating and Reviews
The best way to check the credibility of a Magento extension is to check the reviews and ratings. Look for a genuine and reliable source to download an extension. These sources can be a reputed Magento extension marketplace or a third-party marketplace.
Magento Partners
When you select Magento 2 extensions for your business, look for Magento-certified developers or Magento eCommerce store development for professional work. If you are selecting from a third-party website, see whether they have a team of certified developers or not. The availability of extensions in the marketplace is developed by Magento technology partners.
Real-Time Support
You must ensure that developers are in constant touch with the Magento 2 extension so that when official support is needed, you can avail of it without delay. Reputed extension development agencies offer 24/7 support for their businesses.
Security
Some extensions include malware code within themselves. They later harm your website and result in customer data loss. They can also significantly make website speed sluggish. You can hire Magento 2 developer to ensure no security lapse is present in the extension.
List of Best Magento 2 Extensions for B2B eCommerce Platform
One Step Checkout
For eCommerce business checkout is an important step. With One Step Checkout extension it is easy to optimize checkout page for smooth transaction. This extension improves the checkout process and encourage the customers to shop more with perfect UX. Easy and fast checkout retain existing customers and engage new. This extension is easy to customize and optimization work is simple to perform.
Key Features
- Supports Amazon Pay
- 90 days free support
- Instant refund policy
- 100% Open-source – edit source code
Sage Pay Integration
Sage Pay is an advanced and recommended Magento 2 extension for payment related work. Being a fast, secure, and simple to install it is the most used payment extension. It is easily compatible with B2B eCommerce solutions in terms of diverse subscriptions plans available. This boosts customer engagement by adding flexibility and multiple payment modes.
Key Features
- Next-gen security for card payments
- Handle direct refunds
- Easy to install
- Diverse subscription plan
Advanced Shipping Extension
This extension works well for the merchants to create a unique, fast, and most advanced shopping cart functionality. Shipping is an important phase and needs a flexible method possible with this extension. The shipping page comprise of a perfect layout to boost overall B2B eCommerce platform experience. This extension setup shipping options consisting of quantity, address, price, date, categories, coupon codes, weight, and list goes on.
Key Features
- Easily manage Drop-shipping
- Integrate shipping fees discount with sales offers
- Can carry out flexible and diverse attributes
Delivery Date Scheduler
This extension has multiple functionality to offer like supporting buyer to prefer their delivery date & time according to requirements. The UI is engaging making users to easily navigate. Users can make a selection of any delivery schedule including “Timeslot View” or “Calendar View” present on the checkout page. Apply this extension within the Magento 2 eCommerce development for fast and on-time delivery to ensure buyers’ expectations are properly met.
Key Features
- Orders Tracking
- 90 days free support
- Simple to set scheduler on the shipping page
- Easy for the customers to share comments available on product delivery
Magento 2 Advanced Review
The Magento 2 Reviews extension is great to supplement the website’s basic review process. Customers can smoothly add their feedback related to the product reviews. They have the feature to make proper choice from diverse list of advantages and negatives of old buyers. It’s a perfect way to analyze the success of the product.
Key Features
- Easily add custom rating value to the product.
- With the presence of Rating Summary Graph, it is simple to check how reviews are rated.
- Presence of advanced product reviews is savior for users looking for products on the basis of rating, date, and helpfulness.
So these are the some most popular Magento extensions to integrate for your eCommerce store growth and long-term success.
Wrapping Up
Seeing the remarkable benefits of Magento and its extensions, you simply cannot overlook it for an E-commerce business. When you consult a Magento 2 development agency to build your website, they suggest adding extensions that can be used based on your business needs. They can help you choose the most relevant ones to build an incredible store without paying additional charges. They can create a custom solution for your business needs.
We are a team of certified Magento experts with deep expertise in creating feature-rich and successful e-commerce stores. We have worked for different industry verticals whether startups or established. We follow an agile approach to design B2B eCommerce platforms that perfectly fit your requirements.
Frequently Asked Questions
- What are Magento extensions?
A Magento extension is collection of software code responsible to uplift the eCommerce store functionality and features. From a technical point, it includes a directory having PHP and XML files. Business features comprise of blocks, controllers, helpers, and models.
- Why use Magento extensions?
Magento extensions is a perfect strategy to optimize the functionality of an eCommerce store. Merchants face challenges during management of sales, bulk orders, streamline the checkout process, or apply marketing strategies. You don’t need to concern, there is always an extension present for your eCommerce store.
- How much time needed to integrate Magento extensions?
Magento extension uplift the online store functionality. There is no specific time line to integrate extension. It depends on the requirements of the business and which extension cater overall brand growth.
- Do you sign NDA to integrate Magento extensions?
Yes we follow a proper NDA process to keep security and confidentiality of the Magento extension. All the legal guidelines are added regarding delivery time, invoicing and customization.
- Are your Magento experts proficient in customization of Magento extensions?
We have a team of certified Magento experts that can easily build new extension or can customize the existing for your website. Our developers have years of expertise in different industry verticals operating at different sizes. They even recommend which extension is relevant for your business growth in competitive digital world.
