Running an eCommerce store is not as simple as it appears. It takes a lot of strategic ways to successfully run your store. Even at the time of eCommerce website development, several relevant factors must be taken into consideration to run your store successfully and efficiently.
What if, you are considering Magento as an ideal eCommerce platform to start an online retail website? Which particular tips you must follow to run the site successfully and ensure enhanced sales patterns ahead?
These are the two things that most retailers like to know the clear set of answers. So, here in this blog, we will be reflecting light on selecting Magento as an ideal eCommerce platform. Also, get to know tips for a successful eCommerce website development and ensure business profitability in the future.
So, without any further ado, let’s get started on the same.
Why Choose Magento for eCommerce Website Development?
It must be surprising to know the fact that the Magento platform powers more than 267,000 online stores across a wide spectrum of digital ecosystems. The platform has an extensive market share and reliability factor across enterprises. The powerful and robust functionality of the platform allows enterprises to create a fast, robust, secure, and easy navigational flow platform. Not only this, the Magento eCommerce platform is best preferred owing to the following few reasons.
- Open-source platform: One of the significant reasons to develop a Magento eCommerce site is open-source accessibility. Thus, it allows the developers to modify the source code of the platform as per the required functionality.
- Scalable nature of business: Magento provides the flexibility to scale up your platform to an optimum. You can seamlessly add more features, add-ons, and other things to the platform.
- User-friendly appeal: The easy navigational flow of the Magento platform is responsible for user-friendliness. Users have the flexibility to zoom in on product pictures, read product reviews, and ensure a seamless display of products.
- Support mobile commerce: Magento is a completely mobile-friendly eCommerce platform that allows business success. It enables to creation a mobile responsive eCommerce site while allowing customers to shop for products with ease & comfort.
- Optimum support & maintenance: With the global set of community, you can expect to have end-to-end Magento support services. The developers will help you upgrade, secure, and add more required functionalities to the platform.
- SEO-friendly: Getting increased website traffic is directly responsible for an extended customer base, more sales, and an increased set of revenue. To ensure all of this, rely on an SEO-friendly Magento platform that allows you to add relevant Meta tags along with tools to enhance search appeal.
Five Ways to Ensure Successful Magento eCommerce Website Development
Although, there are manifold ways to ensure an efficient Magento eCommerce website development for the futuristic success of your platform. Despite that, we have gathered five mandatory-to-follow tips to ensure the smooth performance of your online retail website. And further, foresee long-term success ahead.
Optimize your website speed
At the time developing your eCommerce platform with the end-to-end assistance of a Magento development company, do keep speed as a major driving factor. Undoubtedly, no user like to access an eCommerce platform that is slow and unresponsive. In such a scenario, the user will not take much time switching to a competitor’s site and buy products from there. Thus, to avoid the same, work on the optimized website speed from the very beginning. Make sure the page loads on the site in not more than 3 seconds and allow the customers to stick to your platform. Moreover, you can rely on fast page loading speed Magento-based extensions like Image Lazy WebPImages, Rocket JavaScript/Deferred, and more.
Simplify checkout functionality
There are high chances of customers adding products to the cart and later abandoned due to manifold issues. It could be due to the complicated checkout process, time-consuming process, slow payment gateway, and more. To avoid this, you must simplify the checkout process by adopting the following few measures.
- Allow customers to log in to your platform via social media or Gmail credentials and provide the flexibility to buy products in the shortest possible time.
- Offer multiple payment gateway options to customers and allow them to pay with ease.
- Minimize any kind of product checkout page distractions like offering additional products, deals, and more.
- Do offer cashback and discounted coupon features on the platform to fasten up the overall checkout process.
Cover all security-related points
No other site except that of banking and finance platforms contains so much customer data and financial transactions. Even eCommerce site features a whole gamut of crucial data that must be protected from hackers and cyber criminals. Your website will also store the crucial information of customers and payment-related information. Therefore, it is a matter of crucial concern to protect that data and ensure a protected shopping experience for customers.
So, to ensure the optimum level of Magento eCommerce website security, make sure to follow the below-mentioned steps.
- Enable SSL certificate
- Add Firewalls and relevant anti-virus
- Enable two-factor authentication security
- Bring end-to-end security encryption
- Ensure regular security audit
Add quality-driven product pictures
Another significant way to ensure a profitable eCommerce website development from the very beginning of the creation process is adding crystal clear product pictures. It is no doubt that customers only spend the first few seconds looking at product pictures on your platform. And they do not give a second thought about leaving your platform and moving to another one. Therefore, it is a relevant concern to add high-quality and clear product pictures. Not only that, you must optimize the already added pictures with proper nomenclature, size, format, and more. Moreover, make sure the product images load well on time with no further delay.
Select a responsive theme
One more useful tip to ensure the success of your eCommerce site is through the adoption of a well-responsive and appealing theme. A website plays a pivotal role in catching the attention of users and further converting them into customers. Thus, your theme must be selective not just for the website’s desktop and laptop versions but even for smartphones. To further know the site’s responsive theme importance, simply refer to the following benefits.
- A responsive theme allows the customers to easily access the website and navigate through different pages.
- With responsiveness, you have a high chance of receiving high website traffic and increased conversion factor.
Concluding Thoughts
Ensure all your efforts in eCommerce website development based on the Magento platform get profitable results ahead. And to ensure that follow the necessary development tips with the assistance of a Magento website development company like Magento India. Discuss your requirements with expert partners and start creating a feature-rich, scalable, and robust online retail platform.
Frequently Asked Questions
- What makes your eCommerce site go successful?
A successful eCommerce site offers you a fast loading speed, easy navigational flow, rich features, scalable functionality, and SEO-friendly appeal to ensure increased traffic and an extended customer base.
- How to improve website performance?
To improve your eCommerce website performance, first, you need to get in touch with a reliable website development company like us. Based on the discussion, you will get to know major changes and considerations based on speed, theme, design, content, and other things to enrich the overall performance.
- How long does it take to develop an eCommerce site?
To develop an eCommerce website, the time depends on your overall requirement. It is relevant to discuss the requirement with our Magento experts to create an initial level plan and get to find a rough timeline.
