A popular online-only shoe brand known for its unique, India-centric sneakers became a huge hit among Indian Gen Z consumers. However, their offline experience was lacking as they were using the stock Adobe Commerce frontend design, which did not support their complex sales model, heavy content requirements, and omnichannel selling needs, such as selling through the web, mobile apps, smart devices, in-store kiosks, and in-store tablets.
Our team conducted an extensive study of the company’s audience, offerings, users, and brand expectations before we touched a single line of code or suggested any changes. Once that was complete, we started the Magento development services project. Our goal was to enable in-store pickup, quick temporary logins tied to user profiles, in-store discount and inventory synchronization, store manager-assisted order placement, and a carefully crafted, aesthetically pleasing design.
Our Magento designers created a responsive frontend that worked seamlessly across the web, mobile devices, in-store kiosks, digital signage, and self-checkout tablets.
We focused not only on customers but also on creating a seamless experience for employees and store managers. Tracking inventory, placing orders, recording sales, and managing day-to-day operations were made simple through a dedicated admin panel.
We made it easy for the brand to manage the new frontend and launch discounts, promotions, and special offers across multiple platforms, devices, and physical store locations from a single system.
For self-checkout, we enabled temporary user logins that allowed customers to view personalized deals, access orders placed through the app, and enjoy a tailored, Gen Z-friendly shopping experience.
Ensuring that both employees and customers get live inventory, prices, and flash discounts across all the screens to prevent overselling and deliver an ideal user experience.
Another challenge for our Magento customization team was creating secure, frictionless “temporary logins” in public, shared in-store kiosks and self-checkout tablets.
Our Adobe Commerce development company ensured the brand kept the momentum going and gave them the confidence to double their sales offline.
Our Adobe Commerce development company ensured the brand maintained its momentum and gained the confidence needed to significantly expand its offline presence.
Our headless Adobe Commerce platform improved store operations and simplified day-to-day store management for the shoe brand.
We made merchandising easier for all stakeholders, whether it was a store manager or a team member at headquarters responsible for launching offers, promotions, or content across multiple channels.
