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Magento e-commerce development platform is feature-rich, which means that merchants can access a range of tools and built-in features to build an impressive interface for their business. From catalog management to marketing, SEO, security and more, this platform has features that cover the entire aspects of online selling and ensure that the store delivers an exceptional shopping experience. Here are some amazing features and advantages of Magento.
When you opt for Magento development, you get an inbuilt CMS for landing pages. This facilitates great ease for the website management process. Further, features such as support for multiple languages and currencies, CAPTCHA for user authentication, customizable template based designs, and tax calculations based on different factors have you covered on all fronts.
One of the key aspects of running an e-commerce store successfully is the ability to manage the catalog, no matter how small or large it is. Magento packs a range of catalog management features that can help in this context. It supports simple, bundled, grouped and configurable products. There are features like limitless product attributes, dynamic pricing, social sharing of products, and more.
Magento has you covered on the order management front as well. The admin panel enables you to create, edit and view orders. The feature list also includes invoice printing, shipping labels, and packaging slips. Order status customization, order notifications by email, multiple invoices, credit memos, and shipments per order are some other functionalities you can avail.
Magento serves a range of powerful marketing and promotional tools as well. From generating unique coupon codes with offline sharing capabilities to up-selling and cross-selling, providing detailed coupon sharing reports, quantity discount for multi-tier selling, and more, there is much that you can do with this amazing platform.
This platform facilitates the shipping and checkout functions as well, both of which are essential for running an e-commerce store efficiently. You can avail features like single page checkout, payment gateway integration, Secure Socket Layer (SSL) support for orders, shipping module integration with complete order dispatch details, and more.
With Magento, you can access SEO tools such as integrated Google Site Map, SEO friendly URLs, search engine compatibility, rewrite and redirect search results, moderated reviews and product tags, auto-generated search terms based on popularity, auto-generated site map on websites, multiple customer sorting attributes, and more.
While the features and advantages of Magento are immense, moving on to Magento 2 is the next thing to do. In fact, with Magento approaching its end-of-life by the mid of 2020, migrating to Magento 2 is no longer an option for businesses. So whether you want to invest in Magento 2 development or Magento 2 migration, you should know about its features and advantages over its predecessor.
The caching system of Magento 2 brings immense improvement. It includes native support for the caching technologies such as Varnish, a popular HTTP accelerator. This caching system storse any frequently accessed page elements, which automatically renders them faster to the visitors.
Magento 2 offers extensive search improvements which enables the customers to find your products more quickly and efficiently. Obviously, faster search translates into better shopping experiences and greater revenues for your business.
Another advantage of embracing Magento 2 is that it facilitates smarter product creation for the merchants. The new product creation tools available with this version enable you to add products to the store quickly and accurately.
Magento 2 offers a robust data grid view, which makes it possible to customize the attributes which are shown. This results in cleaner interfaces and helps you to visualize the data as you actually want to do it.
While Magento 1 allows a single admin user, Magento 2 enables multiple administrators to work on the product data simultaneously. This makes it apt for larger websites that have huge catalogs and multiple admins.
The admin interface of Magento 2 is cleaner and less cluttered. Its menus are better organized, which renders ease in finding the pages and functionalities. These improvements translate into better productivity for administrators.
Magento 2, particularly Enterprise Edition, comes with new features and functionalities which allow you to distribute the demand on the hosting infrastructure over multiple servers. So it becomes easier to handle traffic spikes.
Magento 2 provides native support for adding product videos from Vimeo or Youtube. This serves as a great opportunity to merchandize your products properly for better impact on the customers and higher revenues.
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