Features and advantages of Magento

Magento Features And Key Advantages

Magento e-commerce development platform is feature-rich, which means that merchants can access a range of tools and built-in features to build an impressive interface for their business. From catalog management to marketing, SEO, security and more, this platform has features that cover the entire aspects of online selling and ensure that the store delivers an exceptional shopping experience. Here are some amazing features and advantages of Magento.

• Website Management

  When you opt for Magento development, you get an inbuilt CMS for landing pages. This facilitates great ease for the website management process. Further, features such as support for multiple languages and currencies, CAPTCHA for user authentication, customizable template based designs, and tax calculations based on different factors have you covered on all fronts.

• Catalog Management

  One of the key aspects of running an e-commerce store successfully is the ability to manage the catalog, no matter how small or large it is. Magento packs a range of catalog management features that can help in this context. It supports simple, bundled, grouped and configurable products. There are features like limitless product attributes, dynamic pricing, social sharing of products, and more.

• Order Management

  Magento has you covered on the order management front as well. The admin panel enables you to create, edit and view orders. The feature list also includes invoice printing, shipping labels, and packaging slips. Order status customization, order notifications by email, multiple invoices, credit memos, and shipments per order are some other functionalities you can avail.

• Marketing & Promotional Tools

  Magento serves a range of powerful marketing and promotional tools as well. From generating unique coupon codes with offline sharing capabilities to up-selling and cross-selling, providing detailed coupon sharing reports, quantity discount for multi-tier selling, and more, there is much that you can do with this amazing platform.

• Shipping & Checkout

  This platform facilitates the shipping and checkout functions as well, both of which are essential for running an e-commerce store efficiently. You can avail features like single page checkout, payment gateway integration, Secure Socket Layer (SSL) support for orders, shipping module integration with complete order dispatch details, and more.

• Search Engine Optimization Tools

  With Magento, you can access SEO tools such as integrated Google Site Map, SEO friendly URLs, search engine compatibility, rewrite and redirect search results, moderated reviews and product tags, auto-generated search terms based on popularity, auto-generated site map on websites, multiple customer sorting attributes, and more.